Competitive Advantage of Netflix

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Case study about Netflix Case
Competitive Advantage of Netflix
While disrupting the television industry, Netflix creates a significant competitive advantage with innovation. Netflix initiated DVD rental and then entered into the streaming service by analyzing the boost in the internet era and speed. Netflix adopted the subscription model to hit people with their screen, tablet, mobile phones, and other electronic devices by exploring the external market opportunities. However, the firm faced competition in the streaming industry from TV networks and other market leaders, including Amazon and Disney. Amazon and Disney adopted low-cost advantages to creating a differentiation point within the streaming industry. For minimizing the impact of rivalry, Netflix Produced its original content series, such as 13 Reasons why, Ozark, and The Stranger Things, which attract the attention of the subscribers and population worldwide that offer an advantage to Netflix in the competitive market. Moreover, Netflix offers premium quality streaming and gained 150 million subscribers worldwide. In this manner, the innovative business strategy, subscription business model with quality streaming, and modified technology enhance the value for Netflix to sustain its competitive position.
Competition in Internet Streaming Service
By observing the competition in the streaming services, more companies are entering into this model by offering television content and films with low cost to cut the cord for Netflix and other service providers. Similarly, Disney recognized the opportunity in this industry and launched Hulu in 2011 to offer original content to the eager audience with low subscription charges to grab the market of Netflix. Additionally, Amazon Prime also offers similar services with cheaper charges. In this manner, the competition inclines wit...