McDonalds’ Business-level Strategy and Economic Performance

McDonald's Business Strategy
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McDonald's Business Strategy
McDonald's business strategy utilizes Global market expansion, cost focus leadership, franchise and licenses, quality products and service standardization, brand building and marketing, and customer service as their primary strategies in order to gain a competitive advantage over other food companies. Quality products standardization lays the basis for the firm business strategy.
Better economic performance in the market results from creating and implementing the above business strategy initiatives. For instance, its foreign advertising approach has allowed it to reach regions with significant future profitability, leading to increased revenues. The company's franchising and licensing course has helped it to expand into new markets without incurring hefty beginning expenditures. Customers can trust that they will obtain the very same commodities in any McDonald's location because the menu is consistent across all areas. When establishing its menu and investing in promotion and marketing initiatives, McDonald's considers local individual tastes and pref...