Consultant's Letter. "KITEA(B): Getting Ready to face IKEA"

Consultant’s Letter
Student’s Name
Institutional Affiliation
Course Name/Number
Instructor’s Name
Due Date
Dear Mr. Amine Benkirane,
I hope this letter find you well. With increasing resistance from employees and pressure on customers, I recommend you pursue and maintain a proactive strategy encompassing the following items. Use a different approach to motivate employees, set local prices for exported goods, and restore some of your SKUs.
Potential risks from not addressing and mitigating the use of fear to motivate employees can result in a toxic work environment. Employees are motivated by radiating positivity, being transparent, and creating flexibility. Exported products should have local prices. There is a difference in the economy of the exporting and importing country. And as such, the prices should be set according to worker ...