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6 pages/≈1650 words
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3 Sources
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APA
Subject:
Management
Type:
Case Study
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English (U.S.)
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Topic:

Application and Recommendation of Grand Strategy and BCG Matrix to Barnes & Noble

Case Study Instructions:

In the Module 3 Case, we will be using tools that were discussed in the Background materials section to determine the best grand strategy for a well-known company. To begin the Module 3 Case, read the following article concerning Barnes & Noble’s strategic direction:
Hall, W., & Gupta, A. (2010). Barnes & Noble, Inc.: Maintaining a competitive edge in an ever-changing industry. Journal of Business Case Studies, 6(4), 9-22. Retrieved from ProQuest.
The key aspects of this assignment that are to be covered in your 6- to 7-page paper include the following:
After completing research in the library, apply the Grand Strategy Matrix to determine what you believe should be the optimal grand strategy (or blend of grand strategies) that should be pursued by Barnes and Noble.
Discuss the assumptions you have made in applying the Grand Strategy Matrix (i.e., rapid vs. slow growth; strong vs. weak competitive position).
Next, apply the BCG Matrix to Barnes and Noble’s core strategic choices (i.e., the company’s use of brick-and-mortar stores versus Internet business).
Compare the results from the BCG Matrix and the Grand Strategy Matrix: Does your use of the BCG Matrix support or refute your choice of grand strategy (or strategies) as selected by the Grand Strategy Matrix? Discuss.
Which grand strategy should Barnes and Noble follow? Why? Defend your answer.
Be sure to use a minimum of three library sources in support of your answers.
Strategic Management: 15 Grand Strategies. (2012, March 1). Cal Miramar University. Podcast retrieved on April 29, 2014, from http://www(dot)youtube(dot)com/watch?v=llKFeqZvZis
Grand Strategy Matrix. (2010). MBA Tutorials. Retrieved on April 29, 2014, from
http://www(dot)mba-tutorials(dot)com/strategy/1145-grand-strategy-matrix.html
Grand Strategy Matrix and Pepsico. (2011, April 24). Podcast retrieved on April 29, 2014, from http://www(dot)youtube(dot)com/watch?v=9M7zW4ajL2I
Holzer, J. (01/01/2013). Encyclopedia of management theory: BCG growth-share matrix Sage Publications pgs. 64-66.
How the BCG Matrix Works. (2013, March 17). Alanis Business Academy. Podcast retrieved on April 29, 2014, from http://www(dot)youtube(dot)com/watch?v=lc36fK38pLA

Case Study Sample Content Preview:

Application and Recommendation of Grand Strategy and BCG Matrix to Barnes & Noble
Author’s Name
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Strategy Application and Recommendation for Barnes & Noble
Section 1 – Introduction
The increasing globalization and changing business dynamics make it significant for modern organizations to devise and implement unique strategies. The subsequent report contains the application of the Grand Strategy Matrix (GSM) and BCG matrix to the largest bookselling company in the United States, Barnes & Noble. The book industry has been facing some severe challenges in recent times, which restricted the growth of this industry. The increasing trend of e-books, piracy, social media, technological advancements, the movie industry, and the internet are significant issues in this industry (Hall & Gupta, 2010). The industry is highly competitive due to traditional bookstores, e-retailers, and technological devices for book reading.
The paper discusses the assumptions which are made during the application of the grand strategy matrix. The results of the BCG matrix and GSM matrix are then compared to evaluate the success of the strategy implemented. It will explain the effectiveness of the BCG matrix to the grand strategy matrix. Finally, the last section recommends the grand strategy for Barnes & Noble to achieve business success and profit optimization.
Section 2- Application of the Grand Strategy Matrix to Barnes & Noble
Grand Strategy Matrix (GSM) is an analytical tool that allows businesses to formulate alternate strategies following the company's competitive strengths and trends in the respective industry. It helps organizations decide the resource allocation for the maximum return (Kebede, 2021). Corporate leaders use the matrix to unfold opportunities using organizational strengths to meet the challenges of the global business context with the help of internal and external competence.
Figure: Grand Strategy Matrix (Smyth, 2021)
The four quadrants are based on market growth and competitive positioning. TheseThese quadrants represent different positioning of the firms in the industry. Implementing the Grand Strategy Matrix to Barnes & Noble led to the proposition that the company is currently present in quadrant III. The firms in this quadrant undergo slow growth due to low industrial growth and experience weak competitive positioning in the market (Smyth, 2021). It shows that the company needs to take better initiatives and devise effective strategies to survive in the highly competitive environment. The firm competes with traditional stores, online retailers, independent booksellers, and technology devices (Smyth, 2021). The industry has made a considerable shift towards the e-retail model. The online sales of Barnes & Noble are $476 million compared to the staggering $14,835 million of Amazon (Hall & Gupta, 2010). Changing consumer behavior is a continuous challenge for the company. Barnes & Noble can use a diversification strategy to develop unique products or services to ensure its competitiveness in the bookselling industry. The company should use technology to succeed in...
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