Top-Down Communication at NASA

Top-Down Communication and Case Studies
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1 Why did communication flow so easily down the chain of command at NASA but not up?
The communications at NASA flowed from top to down hierarchy because a significant chain of command was established within the organization for all the employees to follow and adhere to. The mode of information delivery is successful as it is viewed by the management as an effective communication strategy when messages are delivered from the managers to subordinates (Zhang et al., 2022). However, there are various obstacles to upward communication within the NASA entity. Silence, fear, and detorsions are some of the major obstacles that hinder the delivery of information upward within the chain structure. Most employees exhibit fear of being viewed as troublemakers within the organization. Also, ineffective communication channels in NASA make it hard for communications to be channeled upward.
2 What would you change at NASA to ensure top decision-makers receive the information they need to make the best possible decisions?
I would introduce an effective communication channel that will enhance information delivery from the subordinate staff members to the top management. I will create avenues that make it easy for the employees to voice their opinions and concerns regarding the performance of the organization and core information concerning the management. I will create a working environment that eliminates fear and distortion within the organization to enable the junior employees to voice their opinion to the top management through proper channels.
3 Why do you believe Netflix did not ask customers or employees for their opinions about potential changes?
Because Netflix received a wide range of negative comments that amounted to about 15,000 on the negative projection, this implies that the company did not meet the requirements of the consumers. There was no consultation on the designated change within the organization. The focus groups created by the organization did not listen to the consumers' views but focused more on the perspectives of the names and not the proposed changes.
4 How could Netflix have balanced its top-down communication with more upward feedback to the company’s advantage?
The company could have introduced a communication scheme for the proposed changes within the hierarchical structure through a dynamic wave of opinions from all the employees within the organization. The junior employees seem to understand consumers more than the top management, which would have provided a realistic picture of the customer needs. The feedback from the junior employees with a wide range of consumers would have provided the right direction for the proposed changes, thus improving its viability.
5 Nobody doubts Peter Arnell’s artistic genius. Nevertheless, why did not Tropicana’s top-down approach to their new logo decision and rollout work?
The company’s top-down approach was based on organizational perceptions about the logo, not customer opinions. The rollout of the logo did not work within the organization as most customers recanted the logo on the product. They laid cl...