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Pages:
3 pages/≈825 words
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Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
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MS Word
Date:
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Topic:

Social Media Strategy Campaign Plan of Calibrate

Case Study Instructions:

Hello，
This assignment is to review two of my classmates' social media campaign/strategy drafts. I have attached their social media campaign/strategy draft. I have also re-attached the social media campaign/strategy draft requirements.
Thank you
Introduction
One effective way to learn theory and practice is to try sharing your knowledge with others. In this assignment, you will do just that by partnering with (2) classmates to complete a peer review of the final course project (the Social Media Campaign/Strategy draft).
Your assigned peer partner(s) will be posted in details on Blackboard. In addition to sending your partner(s) a copy of your own project draft, you will review your partners' project drafts by applying the project rubric. You will provide written feedback that your partner(s) can use while revising for their final submission.
that you have done this, I trust that you will.
Review your partners' draft in Word review or .pdf comments and complete the following:
*Identify/highlight writing errors (editing/proofreading) - this does not
*Identify any areas of writing that where your peers' message/meaning is not clear. Offer suggestions for improvement.
*Review your peers' draft using the final project rubric. Provide comments and a score for each category.
*Provide your overall assessment of the project by considering the following question: How well does the proposal “hang together” as a pitch for how the client should move forward?
Scoring
Your peer comments not only highlight your own knowledge about course concepts, they should provide helpful, actionable feedback for your classmate to revise their final project.
The following rubric will be used to evaluate your peer review:
0-5 points Your personal draft and your peer review are submitted by the deadline (and also submitted to your partner(s))
0-5 points Your writing comments will substantially improve the final project
0-5 points Your comments address all the components of the final plan rubric.
0-5 points Your comments are both substantive and critical and will improve the final quality of your peer’s work.

Case Study Sample Content Preview:

Title
Your name
Subject and Section
Professor’s name
Date
Peer feedback is a process in which people in the same circle provide feedback to one another. It is essential in assessing one’s performance because it elicits unbiased feedback and criticism. As a result, feedback for two social media strategy campaign plans is provided in the following sections. The feedback provided is intended to assist campaign plan creators in improving and further developing their projects.
Social Media Strategy Campaign Plan of Calibrate
At first glance, one can already spot the errors and deficiencies of Calibrate’s social media strategy campaign plan. The introduction section will receive 50%. The client’s mission and goals are indicated, but it needs to be elaborated on. It can include more details regarding the client’s strategic plan. The situational analysis part presents a preliminary assessment of the situational features that the brand experiences. There is also no persona included in this section. A persona is essential since it determines the everyday needs of the consumers, allowing a brand to understand them more. Hence, this section must include a persona to help a brand succeed. With this, the section will receive 70%. The social media monitoring section has missing information. For instance, the tool to be used for monitoring is not identified. However, the section contains information regarding the social media presence of the brand and the existing competitors. Hence, this section will receive 80%. The communication and campaign objectives section will receive 80%. There are objectives stated, but they should be SMART. The campaign proposal section is not yet complete, and two proposed channels are listed. It has missing parts such as the objectives and the sample content. Thus, this section will receive 10% since it is incomplete. A social calendar is not included in the strategy campaign plan; thus, this section will not receive any points. This section must be designed within the time constraints specified to leverage the client’s strategic position and situation and maximize results in the proposed social media campaign. The plan lacks specific metrics too. There is only one word written: Hootsuite. While this may be the tool used to measure metrics, there is no information on how the brand will use it. For this reason, this section will receive 10%. For the course concepts, the plan has demonstrated a moderate grasp of the conc...
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