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1 page/≈275 words
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Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
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Topic:
Best Practices to Follow While Using Social Media
Case Study Instructions:
This week's lesson asks you to explore the way that social media is a specific example of a communication channel of communication that all communication practitioners must learn to use effectively.
Imagine that you are working for one of the following organizations. Choose one organization and prepare a list of five "best practices" that you believe the employees of the organization should follow when using social media.
Be prepared to explain why you've chosen your "best practices"
1. An elementary school
2. A fast food restaurant
3. The government of a city
4. A grocery store
I am attaching this week's reading and video
Case Study Sample Content Preview:
Social Media Marketing
Student
Institution
Course
Professor
Date
Social Media Marketing
Social media is an essential communication tool in contemporary businesses. Through social media, businesses can market their products and reach customers. As social media users continue to rise, businesses such as fast-food restaurants can significantly benefit from social media use. There are diverse best practices that can be applied when a fast-food restaurant utilizes social media to communicate. As a worker within the business, I will ensure that all aspects of effective business communication are included to enhance effectiveness and present the brand appropriately (Kotler & Lee, 2008). I would use social media platforms for marketing the products and reaching both existing and potential clients. The following best practices will be followed while using social media:
* Before posting on social media pages, I will create monthly, weekly, and daily objectives. This is vital to ensure that every action has specific, measurable, aspirational, relevant, and time-based (SMART). Through SMART goals, I will be abl...
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