Moral Problems Experienced by Communications Professionals

Journal
Student’s Name
Institution
Course Name and Number
Date
Question 1
I correctly identified nine moral problems in the exercise. I found the exercise interesting because, just like the Senior Marketing Associate, I was uncomfortable reading through the conversation. After comparing my answers to the answer key, I could see why some parts that I did not identify could be moral problems.
Question 2
One of the moral problems I identified was the Director of Public Relations claiming that they were right to hold the press release for 39 days. I think an ethical organization ought to inform key stakeholders within a short time when a crisis occurs. I think the organization should be transparent and control the communication right from the start. I learned from the Wells Fargo scandal that an organization ought to be proactive as opposed to reactive in such times (Czarnecki, 2016). Therefore, holding a press release for 39 days gives a lot of room for speculation, and it is not morally right for both an ethical organization and its stakeholders.
Question 3
What surprised me was how the input of the Director of Research did not amount to a moral problem. The Director of Research mentions that only 2% of the mothers interviewed in San Diego had seen or heard something about contaminated infant milk. I thought this statement would count as a moral problem because 2% is significant enough, particularly because the associated product is consumed by infants. I think 2% should be a course of worry, and I found it wrong for the researcher to include the word “only” when mentioning the statistic. Furthermore, I think the Director of Research underestimates the power of consumers in this age of social media.
Question 4
From the Public Relations Society of America’s document on ethics, the value that was not observed in the moral identification exercise was honesty. According to the Public Relations Society of America (2018), in communicating and representing the interest of the public, the organization follows the highest standards of truth and accuracy. In the moral identification exercise,...