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Pages:
2 pages/≈550 words
Sources:
No Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.91
Topic:

Impersonal Communication and Culture in Amazon

Case Study Instructions:

1. How do you think Amazon leaders view their employees? How I their view demonstrated through actions?
2. What advice would you give Amazon for improving its culture?
3. To what extent do you believe the phone rep was following the company’s training vs. acting alone?
4. Have you ever experienced phone calls with organizations that made you uncomfortable?
5. Do you believe Jeffries took his view about marketing and hiring too far? How would you change A&F if you were the CEO?
6. How do you believe social media influenced the outcome of the case?
7. Armstrong has helped AOL financially in some ways. Dose this excuse or justify his impersonal approach for handling employees?
8. If you were giving advice to Armstrong, what would you say about how he relates to people?
9. What commonalities do you see in the cases regarding how the organizations and leaders treated people?
10. Treating people well costs nothing more than treating them harshly. Why, then, do organizations like these promote an impersonal approach when interacting with employees and customers?
11. To what extent can these organizations change the way they communicate outwardly if they maintain an I-it mindset?

Case Study Sample Content Preview:

Communication styles
Student’s Name
Department, Institution Affiliation
Course Code, Name, and Number
Instructors Name
Date
Communication Styles
Q1.
Amazon has an underrated view of its employees and treats them like potential thieves instead of assets. When a company is ready to risk employees' Health and Safety concerns just because they fear they might steal, it means the employees are a liability to the organization. This view is evident when the warehouse manager locks dock doors at extremely high temperatures to prevent stealing.
Q2.
Amazon must improve its culture by ensuring that they review its health and safety standards. The Occupation Health and Safety Administration department provides organizations with health standards guidelines. The company also needs to listen to the employees' complaints and realize that human capital is the most fundamental asset in the firm.
Q3.
The behavior of the phone rep speaks volumes about the organizational culture at Comcast. The phone rep repeatedly and with so much authority declined to disconnect the service for Block and instead kept persuading him to remain with the provider. The courage of the phone rep shows that this is something the company had trained them for. In addition, the leaked internal memo to employees after the leaked audio further re-affirms my belief that the company prepared the employees for that kind of practice exactly. The company lacked regard for consumer decisions and intended to compel them to remain at Comcast.
Q4.
I have experienced a phone call with an organization that made me uncomfortable because the phone rep was uncooperative. The call was with an internet service provider and was very frustrating because I called to report that I had connection issues. Still, the pho...
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