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Pages:
2 pages/β‰ˆ550 words
Sources:
3 Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.91
Topic:

Credibility and User-Generated Content

Case Study Instructions:

Credibility and User-Generated Content
We cannot deny that in the last few years, user-generated content on social networking websites has become quite popular. Therefore, while we look at the variables that impact credibility perceptions of websites, it is equally important that we understand what factors may impact credibility perceptions of user-generated content. Which factors do you think play an important role while perceiving credibility of online information that is generated by another user? What if the user was someone you knew vs. someone you did not know?
Importance of Online Credibility
Why is online credibility important? Use examples or share experiences to explain your point of view.
Read:
Schwarzenegger, C. (2020). Personal epistemologies of the media: Selective criticality, pragmatic trust, and competence–confidence in navigating media repertoires in the digital age. New Media & Society, 22(2), 361-377.
Nygren, T., & Guath, M. (2019). Swedish teenagers’ difficulties and abilities to determine digital news credibility. Nordicom Review, 40(1), 23-42:
Syvertsen, T., & Enli, G. (2019). Digital detox: Media resistance and the promise of authenticity. Convergence, 1354856519847325.
Chesney, R., & Citron, D. (2019). Deepfakes and the new disinformation war: The coming age of post-truth geopolitics. Foreign Aff., 98, 147.
Hello:
Please read the sources before answering these two questions. Thank you!

Case Study Sample Content Preview:

Credibility
Student’s Name
Institution
Course Number and Name
Instructor’s Name
Date
Credibility
Credibility and User-Generated Content
One of the factors that influence the credibility perception of user-generated content is the documentation of the content. According to Chesney and Citron (2019), the availability of audio or video recordings of an event can make the content seem credible. However, this is now being challenged by the rise of deep fakes. People are more likely to believe what they see/ hear with their own eyes/ears. Also, credibility perception is influenced by how much a person believes they can identify credible online information. Believing that one is skilled at determining credibility can create the perception that the online information is credible (Nygren & Guath, 2019; Schwarzenegger, 2020)), even when it is not. Another factor is trust in the credibility of the medium/source of information. People are more likely to trust a source if they have interacted with it in the past and found the source to be trustworthy/credible (Schwarzenegger, 2020). For this reason, I believe that I would be more likely to perceive online information as more credible if it was generated by someone I know than if it was generated by someone I did not know. This is especially true if I have interacted with the person offline or online and engaged with their content in the past. This is because I am more likely to trust a familiar person than a stranger. Already, people have a tendency to share information as shared by others without confirming the truth, and as a result, the shared information seems more credible (Chesney & Citron, 2019). When such information is generated by someone I know, I am more likely to believe it without fact-finding and even share it with others.
Importance of Online Credibi...
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