Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/≈275 words
Sources:
3 Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.46
Topic:

Berger's Theory of Publicity

Case Study Instructions:

For this post, I am interesting in hearing how you think your client for this course might be able to make use of concept of publicity to advance their organizational or business goals.
Start your post by explaining Berger's theory of publicity (as you understand it). In other words, according to Berger, how does "publicity" make messages "go viral"?
Then, provide an example of how your client might be able to take advantage this knowledge to make their own messaging more powerful.
(You could also provide an example of how your client has successfully used this understanding of publicity in the past as well).
Please post your initial post by Sunday at the latest! (11:59 PM ET)
This post is worth 3 points.
I will be assessing:
Can you show you understand and can apply Berger's explanation of publicity?
Are you able to engage with your classmates in a way that extends our understanding of the other lesson week materials?
Are you growing your development of your final client proposal as part of you engagement?

Case Study Sample Content Preview:
Berger's Theory of Publicity
Marketing has always been about increasing awareness and exposure among the public to such a point that such engagement would lead to conversion. Accordingly, one of the ways to increase awareness, exposure, and, consequently, conversion is the idea of publicity.
Publicity is described by Berger as relating to the buyer's idea about himself. It is the future image generated in your buyer's minds that your product or service would make him 'glamorous' in the eyes of others (Berger & Dibb, 1972). Thus, this suggests that the success of publicity as a marketing tool is correlated to how the consumer sees others and envies him as he uses the service or product.
In line with this, I believe that publicity can be used by Hootsuite by showing how powerful a tool it is for social media marketing management. As I have said before, one of the goals of Hootsuite's marketing campaign is to encourage individual-level influencers to use its products, which are commonly used by marketing managers and agencies instead (Newberry, 2021). With this, the c...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

👀 Other Visitors are Viewing These APA Case Study Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now