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Essay Available:
Pages:
1 page/≈275 words
Sources:
1 Source
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.46
Topic:

Analysis of Airbnb's Cleaning Fees and Checkout Requirements

Case Study Instructions:

Part1:
Airbnb announced that cleaning fees and checkout requirements will be available up front. Previously, cleaning fees and checkout requirements are not displayed in the search interface or added into total price. Airbnb users usually find out that they have to pay extra money, or they need to fulfill some unanticipated procedures right at the moment of checkout. This problem has become a source of frustration for a very long time. And the recent policy changes of Airbnb may hopefully solve the problem.
1. Do you think this policy would be helpful to increase the overall satisfaction level of Airbnb users?
2. To what extent do you think Airbnb will be benefited or hurt by being more transparent?
https://www(dot)nytimes(dot)com/2022/11/07/business/airbnb-cleaning-fees.html
Part2:
Please upload an article/media and a short summary of this article/media. Also, include two good prompt/discussion questions. This article/media could be anything about communication organization.

Case Study Sample Content Preview:

Discussion
Name of Student
Department, Name of Institution
Course, Code, and Number
Professor’s Name
Date
Discussion
Part 1
The policy will improve customer satisfaction outcomes, as clients will have greater control over spending on Airbnb services. By modifying search algorithms to prioritize total prices overnight prices, clients will have the convenience of identifying packages that fit their budgets. Furthermore, specifications on reasonable requests will significantly increase satisfaction rates as customers can select Airbnb locations that match their expectations of reasonable requests. Finally, the strategy ensures that consumer perceptions of the services match what the Airbnb owners deliver.
Airbnb will improve its brand position by implementing the new policy. Airbnb offers relatively cheaper prices than hotels, and including cleaning and checkout requirements upfront may deter some customers from initially being attracted by cheaper prices. However, transparency in total pricing will improve trust levels among consumers, generating a pool of loyal clients (Tumin, 2022). Cultivating trust with the target market will improve consumer reception of new services; thus, Airbnb owners will benefit from enhanced engagement wi...
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