The Use of Newer Forms of Media

1.Think about how you use different types of media in your everyday life. What needs are you seeking to gratify when you use them? Are these needs sufficiently gratified by the use of these media? Why or why not?
2.This week’s readings identify a range of needs that are gratified by the use of media. Can you think of additional needs that the use of newer forms of media, like TikTok for example, might gratify or do the typologies we read about this week seem to suffice?
Resources:
*Weiyan, L. (2015). A Historical Overview of Uses and Gratifications Theory. Cross-Cultural Communication 11(9): 71-78. This essay is a overview of the development of the uses and gratifications theory over the years.
(http://www(dot)cscanada(dot)net/index.php/ccc/article/view/7415)
*Perks, L.G. & Turner, J.S. (2019). Podcasts and Productivity: A Qualitative Uses and Gratifications Study, Mass Communication and Society, 22:1, 96-11. Using focus group data, Parks and Turner uncover themes related to why people listen to podcasts.
(https://www-tandfonline-com(dot)proxy1(dot)library(dot)jhu(dot)edu/doi/full/10.1080/15205436.2018.1490434)
*Pelletier, M., Krallman, A., Adams, F.G., and Hancock, T. (202). One size doesn’t fit all: a uses and gratifications analysis of social media platforms. Journal of Research in Interactive Marketing, 14(2): 269-284. Using uses and gratifications theory, this study examines consumer usage motivations for Facebook, Twitter and Instagram.
Finally, consider watching this optional YouTube video provides an accessible explanation of Uses & Gratifications Theory.(https://www(dot)youtube(dot)com/watch?v=aopqPs7rb_Q)