Responsible Lobbying: 4 "I"s Analysis and Implementation Activities

Case Study Instructions:

Responsible Lobbying?, the reading for March 31st, examines the implementation of a combined market and nonmarket strategy by a sophisticated and well-resourced business in the pharmaceutical industry.
1. Complete a 4 ‘I’s analysis for the case: Identify the issue, the interests, the relevant political institutions, and the relevant information (both technical and politically relevant).
2. What were Merck’s objectives (primary and contingent) with its nonmarket strategy?
3. Provide three specific examples of implementation activities used by Merck in the case.
4. Was Merck’s strategy responsible? If not, what implementation activities could have made the strategy more responsible and effective?

Case Study Sample Content Preview:

Responsible Lobbying: A Case Study
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Responsible Lobbying: A Case Study
4 ‘I’ Analysis
The issue, in this case, is the need to reach as many women as possible, primarily through school-going girls, by legislation that would make Vaccination for HPV mandatory. Thus, the interest is to establish an extensive market based on Merck's projected sales of the vaccine. The relevant political institutions include local and state legislatures, the congress, and the senate. For instance, the women who formed the Women in Government to Promote Vaccination were state elected officials highlighting the importance of state legislature as a critical political tool in the lobbying process. The aim was to mandate Vaccination at the state level. The relevant information was the importance of preventing HPV at an early with a side note that would allow parents to reject the Vaccinat...

Updated on January 26, 2024

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Responsible Lobbying: 4 "I"s Analysis and Implementation Activities

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