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Pages:
2 pages/≈550 words
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Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
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Topic:

M.M. Lafleur's Product Offering Across All Three Product Levels

Case Study Instructions:

This case study will require you to answer 4 questions regarding the M.M Lafleur case study. Please use complete sentences, in a paragraph format, to answer all of the case study questions. Your completed case study should be 2-3 pages in length, double spaced, in a standard accepted font (Calibri, Arial, Times New Roman, etc.)

Case Study Sample Content Preview:

Case 2-MGM
Name
Course Code, Course Name
Department, University
Tutor
Define M.M. Lafleur's product offering across all three product levels (Hint: think core, actual, and augmented product). At what product level do you think M.M Lafleur provides the most value to the customer? Why?
Often, offerings are the products and services designed to create value for the customers and fulfill their desires. At M.M. Lafleur, product offering takes three levels; product, price, and size. The product offered is the clothing that targets the women working for long hours. Notably, the most prominent product feature of their garments was their designs that were crucial to the customers' needs. Again, these clothes were designed to enable the women to bend and move their body parts without exposing them.
Moreover, the clothing size is an important offering that M.M. Lafleur put into consideration. Designers at the company designed these clothing based on a wide array of model sizes. Nakamura asserted that her clothes were designed to be worn by "three-dimensional beings with the hips, shoulders, butts, and boobs of varying sizes." (Robson & Mills, 2020)
Besides the fabric and the design, prices form the other section of the product offering. Clothes at M.M. Lafleur collection ranged from a wide range of prices, between $30 and $50 for smaller items to $100 and $300 for a dress. Some outwear is priced at $500. According to the company's profile, M.M. Lafleur provides the most value at the dressing's design level. For example, it is widely reported that the Etsuko dress generated more than $3million in revenues for the company (Robson & Mills, 2020). Again, there were popular designs such as Tory and Casey that had waitlists exceeding 1,000 customers.
How does M.M. Lafleur segment the market? (Hint: Consider more than just demographic factors!)...
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