Mojo Coffee’s Case Study

Mojo Coffee’s Case Study
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Mojo Coffee’s Case Study
Resource-based View Analysis
Determining the way forward for the business organization’s expansion objective demands a holistic approach towards the assessment of the available resources and competencies upon which the organization develops its sustainability in the highly competitive. The resources and available competencies form the basis for the smooth running of the daily business operations at the firm and exploration of future opportunities or incorporation of the emerging trends. A resource-based analysis of the firm uses a unique criteria highlighting the firm’s valuable, rare, costly-to-imitate, and non-substitutable capabilities that enhances its competitiveness in the market. Mojo coffee’s valuable capabilities, for instance, build on the fact that it provides excellent customer service to its consumers and thus leading to higher rates of customer satisfaction compared to other entities in the market. The firm’s three channels of selling its nine blends of coffee to consumers neutralizes the threat of shifting consumer trends towards the preference of a more value for money than the quantity. The delivery of quality consumer services correlates to the high rates of job satisfaction among the employees who reciprocate in kind to consumer needs. Mojo’s rare capabilities include the fact that it forms partnerships with other entities outside the coffee and hot beverages industry, such as the Historical Places Trust, charities, and NGOs. It is a unique form of partnership as the firm endeavors to help in the achievement of the entity’s objective through collaborative effort for social benefit. Mojo Coffee’s commitment to environmental conservation through the recycling of phones through such partnerships is a costly-to-imitate capability as it embraces the firm’s unique social responsibility endeavor. The firm’s partnership with NGOs and charities, such as the Neonatal Trust, towards promoting environmental protection initiatives functions as costly-to-imitate capability owing to the ambiguous nature of the practice. The engagements serves as both a corporate social responsibility endeavor and a promotional strategy for its products and services. The firm’s brewing process serves as its non-substitutable capability as it is the only one that knows how to process the coffee beans for its specialty brand of coffee served at its outlets. The resource-based view analysis provides the firm with an opportunity to highlight all its key competencies for growth. It puts the firm at a strategic position of exploiting its areas of strength for the smooth running of daily operations and maintaining its competitiveness in the market. The identified competencies further allow the organization to explore emerging opportunities and adapt to changes in the highly competitive market. Exploring the opportunities for growth allows for sustainability in the market as it makes the firm more flexible to change, which functions to maintain and expand its share of the market. Effective analysis of firm’s key competencies across the outlined aspects of the firm is integral to the organi...