GSA LLC Entering the Cyber Security Market in Saudi Arabia

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Case Study Report
Saudi Arabia continues to report increased cases of malicious attacks with no signs of the trend diminishing. Thus, numerous organizations have been established and improved to protect servers, computers, data, and mobile devices from attacks. This paper aims to offer GSA LLC, an organization looking forward to entering into the Saudi Arabian cybersecurity market, with a detailed analysis of the competitive environment, legal, political, economic, cultural, and technological factors influencing the cybersecurity market in the country. Moreover, the paper comprehensively analyzes competitors' strengths and weaknesses, relates them with GSA LLC's strengths and weaknesses, and identifies the most appropriate market strategy and the target market and competitive advantages.
PESTEL (Political, Economic, Social, Technological, Environment, and Legal) analysis is an integral tool, particularly for companies joining foreign markets. It is mainly used together with other methods of analysis businesses, including Porter's Five Forces and SWOT (Strength, Weaknesses, Opportunities, and Threats) analysis, to gain insights into a given situation and connect internal and external factors (Bruin, 2016). The political environment in Saudi Arabia is defined by a constant monarchy and government support for different initiatives for cybersecurity. The country's government has incorporated harsh cybersecurity rules to manage cybersecurity regulations and initiatives. The legal environment has seen the country introducing laws and regulations to secure essential infrastructure and personal information. Moreover, the cultural environment of cybersecurity in Saudi Arabia advocates for the benefit of privacy and security. Due to the surging dependence on digital technologies, the country has experienced steadily growing awareness of the importance of cybersecurity strategies among people and companies. Conversely, Saudi Arabia has a robust economy driven by fields like telecommunications and finance, and thus their surging digitalization establishes opportunities for cybersecurity services. The technological environment is growing speedily, with investments in advanced technologies like cloud computing and artificial intelligence.
GSA LLC will experience stiff competition upon entering the market. Companies such as Cisco Systems and Norton LifeLock are notable well-performing companies in the country. Some of these competitors' strengths include a strong inorganic growth strategy, a significant presence in all high-growth product segments, and a leading market position in major commodity segments (SWOT & PESTLE.com, 2023). Furthermore, competitors are global leaders in consumer cyber safety and have a good geographic revenue mix. GSA LLC’s managed services, portfolio of solutions, and consultancy practices provide end-to-end solutions for cybersecurity. However, increasing cyberattacks come with new patterns, a key weakness for GSA LLC to address. With cases of cyberattacks increasing daily, it is a great opportunity for GSA LLC to enter the market and provide enhanced solutions to surging internet use...