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Pages:
1 page/≈275 words
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2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Diversification at General Electric

Case Study Instructions:

Case 8: General Electric after BE Capital
The case begins with Jeffrey Immelt pursuing the divestment of GE Capital. Because GE relied on its capital division for a significant share of its profits, GE was more vulnerable to the 2008 financial crisis and the company's share price fell significantly.
1.What is GE's current level of diversification? Historically, has GE become more or less diversified? Why has GE been moving in this direction?

Case Study Sample Content Preview:

Diversification at General Electric
Name
Institutional Affiliation
Diversification at General Electric General Electric was founded in 1892 by Charles Coffin, and largely concentrated on selling electrical products. He was succeeded by Owen Young in 1932, who started GE Credit Corporation, which later became GE Capital. The company greatly diversified and ventured into areas such as jet engine and computer unit production under the successive leaderships (Ocasio & Joseph, 2008). The number of products made by the company increased and its revenue as well as income grew during these years. Immelt took over at the helm of the company in 2001 and embarked on a mission to undo some of the acquisitions that had been made by his predecessor, such as GE Plastics. His tenure faced difficult events such as the financial crisis of 2008, which led to dismal performance. Immelt’s leadership has guided the company through divestment as well as diversification in prod...
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