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Business & Marketing
Case Study
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General Electric after BE Capital (Case Study Sample)


Case 8: General Electric after BE Capital
The case begins with Jeffrey Immelt pursuing the divestment of GE Capital. Because GE relied on its capital division for a significant share of its profits, GE was more vulnerable to the 2008 financial crisis and the company's share price fell significantly.
1. Jeff Immelt became CEO and chairman of GE on September 7, 2001. Analyze GE's external environment since 2001 using PESTEL and discuss the effects these changes have had on GE. Is Immelt responsible for GE's poor performance?


General Electric Case Study


Institutional Affiliation

General Electric Case Study

PESTLE analysis is used to analyze external forces affecting an organization. It entails analyzing the political, economic, social, technological, legal and environmental factors influencing an organization (Young, 2017). During the reign of Jeff Immelt as the CEO, there are several external factors that affected the company.

Political. Immelt

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