Amazon Asia Case Study- Situational Analysis

Amazon Asia Case Study Students Name Institutional Affiliation Course Due Date * Situational Analysis One of the major problems that Amazon Asia faces is that the company seems to be focused on solely sticking to its mission, although with a little alterations for flexibility. Amazon has also been unsuccessful its attempt to gain a market share in China. Additionally, Amazon faces a lot of opposition from e-commerce competitors like Alibaba, Wal-Mart, Alibaba from China, Coupang from South Korea, eBay, and traditional brick-and-mortar retailers. Additionally, a SWOT analysis that was made in the fiscal year 2013 indicated that Amazon was not perfoming well in China/ Yes, the mission stated of Amazon is mentioned. The mission statement of Amazon Asia reads as follows, “We seek to be the Earth’s most customer–centric company for three primary customer sets: consumer customers, seller customers and developer customers.”This is in line with the company’s vision statement, which states “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” some of the values if the company are obsession, innovations and providing high quality products to the consumers. Additionally Amazon gives its customers an opportunity to select their products at a lower prices and fstaer delivery any time. Macro Environment Yes the macro-environment of Amazon is mentioned in the case study. Political Factors Amazon.com was founded in 1994 by CEO Jeffrey P. Bezos and its headquarters are located in Seattle, Washington. Amazon Asia gains from political stability that is evident in the United States. This condition has created an chance for the company to enlarge and diversify its business in developed countries. For example, Amazon could expand its brick-and-mortar bookstore operations in the United States to complement its e-commerce business. Government support is a chance for the growth of e-ecommerce. However, this external factor is a threat to the company because there is stiff competition. When the government of the United States renders support to china, China has the opportunity to expand their territories. Economic factors The performance of Amazon dependent on economic situations of the countries they operates their online retail business. Developing countries offer Amazon an opportunity of growth. However, due to economic recession that is normally experienced in China, all the businesses of Amazon found in China are threatened by this factor. However china is one of the biggest markets, the company has not successful when it comes to developing its business in China. Technological Factors Advancement in technology affects Amazon directly; Amazon is all about technology and online e-ecommerce businesses. Amazon.com Inc. experiences a threat in the latest technological developed and this has imposed a lot of pressure to continuously develop its technological assets. However the rapid growth in the usage of internet has made it easier for the international e-commerce industries like Amazon to advance telecommunications, video conferencing and satellite technology. The growth of technology has assisted Amazon to reduce costs...