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2 pages/≈550 words
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Business & Marketing
Case Study
English (U.S.)
MS Word
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Business and marketing (Unit 3 case study) (Case Study Sample)

Read the case study (Disney), found in Chapter 6 on page 178 in your textbook. Answer the two questions at the end of the study (p. 179). Support your answers with a minimum of one source per question, no more than five years old. ****i need 1 source per question answer with at least 275 word per answer;; please see attachment******** source..

Business and marketing
Business and marketing
This paper analyzes the marketing strategy of Disney Company.
Disney Company is a renowned company in the entertainment arena. Having been found in 1923 by two brothers Walt Disney and Roy Disney, Disney Company originally provided family based entertainment in form of cartoons (Disney Press, 2012). However, the company has been forced to diversify its brands so as to stay relevant and current and at the same time keep its heritage and its core brand values.
What does Disney do best to connect with its core consumers?
The company has implemented several strategies to connect with its core consumers. This has been achieved by launching other brands such as Touchstone Pictures, Touchstone Television and Disney channel (New York Times Press, 2009). On top of that, the company featured classic films during “The Disney Sunday Night Movie and sold classic Disney films on video at very affordable prices in order to reach a whole new generation of children” (New York Times Press, 2009, p.1). Disney Company has also ventured into publishing, international theme parks, and theatrical productions that continue to reach out to a variety of audiences around the globe. At the moment, this company has five business segments. The first one is the Walt Disney Studios; this business segment is involved in the creation of films, recording of labels, and theatrica...
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