Audience Analysis Memo - Research Position Paper

Audience analysis memo
Name:
Institution:
MEMORANDUM
TO:Supervisor
FROM:Paul Lionel
DATE: 10/4/2019
SUBJECT: Audience Analysis
As per the assignment I selected two websites providing information on the same subject. These websites are related to healthcare issues and they include The National Institutes of Health (/) and The National Kidney Foundation (/).
Although the websites are addressing matters about healthcare, there are aimed for different primary audiences. For example, the National Institutes of Health website is mainly focused on researchers in the healthcare center. It is clear that the researchers as indicate in the website have knowledge in different areas which include prescribing practices, impacts of traffic pollution on the health of children and matters related to heart valve disease (The National Institutes of Health, 2019). On the other side, although the National Kidney Foundation website has a tab for professionals, most of the information provided is primarily intended for the members of the public particularly individuals with kidney problems. This is because it includes sections that are easy to read and it also urges people to participate in activities aimed at supporting individuals with kidney issues. The primary audience has knowledge on how to test for kidney disease and they also have a mastery of their dietary needs (The National Kidney Foundation, 2019). Both websites targets primary audiences of genders and cultural background. The National Kidney Foundation focuses on both young and old people and their level of education does not matter. On the other side, the National Institutes of Health website mainly targets academically qualified researcher in healthcare, this involves both young and old professionals.
The secondary audiences of the National Institutes of Health website may include professional in the healthcare sector who wants to comprehend the recent developments and research studies that have been conducted in different fields of healthcare such as medical imaging. Additionally, professionals are also able to acquire information about new releases and other digital media kits. On the other hand, the secondary audiences for the National Kidney Foundation website include donors who would be willing to donate organs for transplant and volunteers who are ready to cooperate with the organization to help individuals with kidney diseases.
The two websites have employed different techniques which are aimed at persuading the primary audience. First, the two websites have used different colors which may have hidden meaning for the audiences. For instance, the National Institutes of Health website has used a blue color which is associated with truth, wisdom, and loyalty and this may make the researchers in healthcare to develop trust for the organization. On the other side, the National Kidney Foundation website has used color orange which is linked with happiness, fun, and enthusiasm and this may be a w...