Elite China: Luxury Consumer Behavior in China

Elite China: Luxury Consumer Behavior in China
Student`s Name
Professor
University
October 09, 2012
Introduction
Pierre Xiao Lu offers an in depth analysis of the deluxe consumption trends associated with the Chinese elite class through his volume Elite China: Luxury Consumer Behavior in China. His book is unique and stands out owing to his tacit and smart approach. The author has gone beyond the convectional superficial survey oriented findings and has anchored the massive volume on a meticulous examination of lavish consumption associated with the rich and elite class in the Chinese context. The richly informative book is founded on the multifarious Chinese culture and society. Consequently, his work comes out prominently as a masterpiece, not founded on biases or hearsay but etched on powerful insights reflecting the progressing dynamics of the Chinese vast market. He has a knack for illuminating into the versatile upper class elite who have a penchant for extravagance and veer towards consumption of lavish goods and brands.
Foremost, probes in adroit detail the luxurious consumption associated with the Chinese elite class. In the first chapter, he offers an interesting background on prominent consumption in Confucianism inclined countries like china (Pierre, 2008, p.18). He explores how class and expenditure interconnect and affect the consumption behaviors of the Chinese market. In the first chapter, he probes into the Confucianism-influenced market providing revolutionary evidence on how business people can amass profits by targeting the elite upper class who are willing to pay anything to remain within the status quo (Pierre, 2008). His findings draw heavily from historical and sociological data, offering key information on the best approach to utilize in order to tap into the virgin unexplored market. The information provided in the first chapter is essential for the entrepreneurs and business owners seeking to establish their presence in the diverse Chinese culture. Some of the key lesson he highlights in the first chapter are intended to help business owners to avoid gross mistakes associated with poor business planning and research when it comes to Chinese purchasing trends. The author offers guidelines on how to develop proper retailing and communication strategies for luxury products that relate to the positive undertone of opulence within the Chinese untamed upper class.
Additionally, the first chapter maps out the glorious historical days of the Chinese culture. The author links the past Chinese culture with the present by elaborating how culture has been sheltered over the ages to the present day. Through a critical eye, the author depicts the sophistication and affluence embraced by the elite class in the rather conservative culture. The Chinese luxury market is garnering prominence, and the author explores the lavish culture and the consumer behavior associated with the upper class. Lu's book is well ...