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Essay Available:
Pages:
18 pages/≈4950 words
Sources:
10 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Book Review
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 87.48
Topic:

Luxury Online by Uche Okonkwo

Book Review Instructions:
I need to have a book review on the book called \" Luxury Online\" by Uche Okonkwo, the version published in 2010. I plan to be using this source as one of my primary sources on a research paper that I will be writing for. My research paper is related to lxuury apparel goods in Mainland China. I read half of the book, but stopped right before the part about how the author plans to implement an online e-commerce model for luxury goods. I need your help to provide a book review focused on how a model should be implemented. Noticed that I also would like some sources to be part of the book review. Though I expect that you will refer and source the book itself, but it would also be nice to have some external source related to consumer behavior online as well as at stores. My plan is to use the information from this book to explore how the author's recommendation on an e-commerce model could or could not be used for luxury goods selling into Mainland China. In addition, will also find gaps that may arise due to the different culture, behaviors and econonmic factors. I am focusing more on brand owners versus .com companies that carries many brands as a licensee. I hope that with the timeframe of 10 days, good quality facts will be provided in this book review. My previous project with your company came back with a lot of words but lacks quality. Thanks, and please let me know if you have any questions. This is the book I am referring to: http://www(dot)amazon(dot)com/Luxury-Online-Styles-Systems-Strategies/dp/0230555365 here it is in PDF http://www(dot)fccihk(dot)com/files/dpt_image/5_committees/Luxury%20Committee/Luxury_Online_Styles_Systems_Strategies.pdf Is it possible for a good writer to be assigned to my project? I was really not happy with the quality of the last project. However, I relaly hope that with the 10 days timeframe, the quality for this project would be better. Please help!
Book Review Sample Content Preview:

LUXURY ONLINE BY UCHE OKONKWO
Name:
Grade Course:
Tutor`s Name:
(23 April 2012)
Book Description
The book ‘Luxury Online` by Uche Okonkwo provides an analysis of online strategies for luxury industry starting with the development of the internet as means of communicating and distribution products. It provides invaluable insights on the development of luxury online strategies. The book contains a comprehensive evaluation as well as critical assessment of necessary tactics that are needed to ensure proper management of luxury brands on the internet. The author took an objective approach in presenting the reasons that has made the luxury sector to be much reluctant in embracing the internet.
Moreover, Uche tries to clarify some of the misconceptions facing luxury sector whenever it tries to go online, as an effect, the author provides concrete recommendations on how luxury brands can be successful in diving into e-business, apart from highlighting pitfalls that ought to be avoided. As an effect, the book can be considered as being the ground breaking instrument in outlining e-business in luxury fashions from a strategic perspective. It is a guide to those intending to understand how modern luxury industry works, as it is very essential in explaining the business of selling luxury fashions. As an effect, the book has given the luxury industry what it has been lacking for many years. This is because; there have been no competing strategies in luxury fashion industry, so, Uche`s insights on brand management, provides a competitive aspect of brand management in the luxury market both locally and internationally. As an effect, this book contains the most comprehensive analysis of the luxury business for any business person who wants to understand a real luxury business. In reviewing this book, I will follow the outline set by the author by looking at the current state of luxury online fast, then deal with the implementation strategies.
The Current State of Luxury Online
The author has clearly stated the changes that are occurring in business as a result of digital revolution. Such changes are being felt by both technology driven and non-technology driven business sectors. First of all, there have been dramatic changes as a result of technology that are not only taking unexpected forms, but also interconnected forms. This has made the luxury e-business to struggle for its lateness in e-retail adoption.
Moreover, there have been challenges posed by digital, mobile advancement and social order advancements. This is because; current businesses are undergoing drastic transformation as a result of consumer mindset in the determination of their state in luxury. As an effect, luxury clients are demanding the concrete definition of luxury brands that are transcending services, products as well as brand names. However, according to Koiso-Kanttila (2005), the current evolution scenarios shows that the internet is an indispen...
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