SWOT ANALYSIS

SWOT ANALYSIS Name: Grade Course: Tutor’s Name: (13, September, 2010) SWOT Analysis Introduction SWOT analysis is a planning strategy used in managerial organizations. It evaluates the environmental factors and addresses the organizations strengths (S), weaknesses W) opportunities (O) and threats (T). The factors can be categorized as external, (opportunities and threats) and internals (strengths and weaknesses). A company’s strengths are the unique resources and capabilities that give the company a competitive advantage over its competitors. Weaknesses are those negative issues that the company has not yet used for the benefit of earning profit. These maybe the absences of the strong points and are viewed as weaknesses. There are certain opportunities for growth or expansion that maybe found in the environment. These opportunities will assist in achieving the desired objective for the organization. SWOT Analysis Hershey Park Hershey Park is part of the Hershey entertainment and hospitality industries. It is a privately owned company, which was started in 1927 by Milton S Hershey (Hershey PA website, 2010). The business consists of an amusement park, a wonderland, hotels, resorts and lodges among others. In the food industry is the chocolate, candy, among other food items. Strengths Hershey park prides itself with a large diversity of employees thus diversity in product innovations. The business has the advantage of having entertainment and hotels which means that they compliment each other. The business practices safe, quality, honesty operations. The company offers discounts to the customers who have a wide range of choices to select from. To cater for its diverse customers, the company has designated area where smokers can go to puff their cigarettes. In addition to this there are considerations and special arrangements that have been made for people with disabilities. The company has generous discounts for its customers plus special discounts are offered for the military on special occasions (Disney, 2010). Hershey has taken advantage of the advanced technology and ensured that tickets to the park are available online. This seems a convenient way for the busy customers. Weaknesses The biggest weakness for Hershey is that it being a luxurious and entertainment industry, a slight increase in prices affects the market very seriously. There is also the contention that the company that is operated as a separate division producing and selling diverse. Its food industry forms less than 10 percent, a small percent, as compared to other major food industries. Threats The major threat faced by Hershey industries is the threat from the Hershey’s major competitors. This is more so in areas in Europe, Asia, Mexico and Japan. These are areas where Hershey Park has not established itself. This has resulted from the fact that the competitors apply expensive marketing, unlike Hershey which concentrates on product innovativeness. There are possible price wars with competitors which may threaten customer retention. Opportunities The oncoming Christmas holidays are a perfect opportunity to make a higher number of sales as the Disneyland products do make the perfect gift for the children. Again the Asian market has not yet bee...