Diversity Cases and Business Decision-Making

Sources and Business Decision Making
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Sources and Business Decision Making
While the media offers a source of simplified information about research data, they provide an opportunity for a business executive to determine whether a given study can be used to inform business practices. The recommendations of a research study conducted by Georgeac and Rattan (2022) on backfiring diversity were effectively captured in an article published on Forbes by Elsesser (2022). After reading Elsesser's (2022) article, one can effectively assess if they should read Georgeac and Rattan (2022) in its entirety and use it to inform business decision-making. Nonetheless, one should be wary of the dangers of relying on secondary sources for decision-making. The likelihood of misconstruing the data in the primary source due to a commentary in the tertiary source is high.
In a scientific study, Georgeac and Rattan (2022) examined the effectiveness of diversity cases as applied by companies to attract a diverse workforce. The researchers found that the use of diversity cases undermines the extent to which the minority experienced a sense of belonging within a given organization. Consequently, Georgeac and Rattan (2022) conclude that organizational diversity cases may hamper the achievement of diversity goals in an organization. In a Forbes report covering the scientific study, Elsesser (2022) points out that the study provides evidence that diversity initiatives may backfire. The focus of the media article is that a tendency to link diversity with corporate profits ends up turning off the minorities that an organization is keen to attract.
Notably, the media article makes the scientific study results more accessible to the public. That is, Elsesser (2022) simplifies the finding, as they would be applied to make decisions on investment toward diversity initiatives. From the media article, it is easy for one to understand that the use of diversity cases elicit fear among the diverse group that they would experience stereotype while working for an organization and that the organization considers them interchangeable. Comparatively, such information would not be easily discernible from reading the scientific study (Freeman & Lynd-Balta, 2010). In such a way, media articles ease the c...