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5 pages/≈1375 words
5 Sources
Business & Marketing
Article Critique
English (U.S.)
MS Word
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Relationship Management in the Business of Quality and Communication (Article Critique Sample)


1. Proposal management concerns above all, relationships, context, and the quintessence of commerce, rather than simply respect for formalities, even though form has a prescriptive role in business organisations; 2. in industrial markets, communication is definitely based on a prevailingly technicalfunctional approach, but, at the same time, we must not ignore the fundamental role, which is played by relationship marketing and, in particular, by the personal relationships of the sales personnel; 3. as a consequence, it is easy to cross, almost as a relational coefficient, the industrial customer loyalty with the usage of relationship marketing of adequate policies, up to the most innovating formula, i.e. CRM: moreover, such an observation seems to be important above all for SMEs (small and medium enterprises), because they need to implement actions and operations with a minor cost, rather than expensive advertising campaigns, when developed with the same goal; 4. in this direction, it would be possible to embed CRM structures in the quality scheme of the proposed management organisation and it should represent a natural destination, which is most probably to come, but definitely feasible and not merely futuristic.


Communication in Business Relationships
Institutional Affiliation
Communication in Business Relationships
Relationship Management in the Business of Quality and Communication
The aim of the study was to establish the impact of relationship management to communication and business of quality within an organization. The research highlighted that individual connections assume a crucial part in business relations, in which specialized parts of correspondence win on passionate ones. The exploration target checked the business client dedication primarily because of powerful relationship-promoting approaches (Metallo, Cuomo, & Festa, 2007).
The qualitative research was undertaken through the delivery of questionnaires to a panel constituting experts within the business sector. The experts were majorly constituted of managers and entrepreneurs actively involved in the business to business markets. The panel constituted 15 enterprises, 12 being tertiary organizations and the other three being secondary enterprises (Metallo, Cuomo, & Festa, 2007). The questionnaires were emailed to the parties involved, filled electronically and sent back. Finally, the analysis and manipulation of the collected data were undertaken after entering the data into spreadsheets, which were viewed a quicker method than a database management system.
The research distinguished the role of Customer Relationship Management within the business environment and in the various enterprises (Metallo, Cuomo, & Festa, 2007). They discovered that approximately 66% of the observed firms were running with an implemented CRM system. Therefore, the implementation of the CRM scheme would be aimed at emphasizing a short term return on the venture made by the firms. Besides, through the study, about 60% of the Small and medium-sized enterprises demonstrated an attitude towards opening a compliant unit within the organization (Metallo, Cuomo, & Festa, 2007).
The ensuing development appeared to emerge in a more subjective business relationship, in which undertaking downright quality administration represented the management administration development of Customer Relationship Management frameworks. It would further adjust themselves to encapsulate larger organization quality systems naturally.
According to the research, in the vicinity of automation of the sales force, the business relationship turns out to be more proficient for the supplying firm and for the acquiring client. Also, while in the vicinity of learning administration, the business relationship would turn out to be more intelligent for the distributing establishment and the acquiring client until the supervision of the sales chain.
Through the examination of the feedback from the questionnaires, a solid call to the pertinence of administrative arrangements remains exceptionally imperative (Metallo, Cuomo, & Festa, 2007). It occurs especially in the small and medium-sized enterprises because of an inadequacy in monetary, expert and time assets, as the interviewed ventures grumble. The article suggests the provision of the proposed management systems through the implementation of Customer Relationship Management systems (French, 2010).
The Relationship between Communication Behavior and Intercultural Business Success
The article highlights the relations between the communication behaviour enterprises portray and the intercultural business success it registers. Communication behaviour is defined as the way one talks, tunes in, peruses, and composes (Zhao & Parks, 1995). Directors and managers give guideline, impart choices, examine issues, and request input through talking, tuning in, composing, and perusing. Their conduct in talking, tuning in, and composing can be effortlessly seen by others and can likewise influence others' conduct promptly.
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