Strategy Consultation for Oryx KBM

-Introduction
The individual strategy project gives you a chance to apply the knowledge gained in the course to a real business case. Another goal of this assignment is to capitalize on the work done, if you are satisfied with the result, by showcasing (e.g., LinkedIn, blogging) or even sending it to the company.
You can start thinking about the assignment from day one of the course. You do not need to wait until the lectures have been finalised.
-Your terms of reference
You are a strategy consultant. Find an existing company to analyse. It might be a large, medium, or small company, as well as a start-up enterprise. It could be a company you know or a company you do not know.
You may choose the company you work for, a company you have worked for in the past, or a company you have never worked for. The essential requirements are that the company is currently operating and that you have access to enough data and information to conduct an evidence-based analysis.
-Identify an entry point.
An entry point is an issue that you consider worth working on and, at the same time, a strategic aspect that the company could be particularly interested in. For example, the entry point could be a flaw in the company's current Strategy, competitive advantage problems either now or in the future, untapped opportunities, or room for improvement in their strategic approach.
-Use strategy tools and methods to address the issue.
Select any combination of the tools, methods, and approaches we have seen in class (and beyond) and use them to analyse and address the strategic issue you have identified. Examples of methods seen in class are P.E.S.T.E.L. analysis, 5-Forces analysis, V.R.I.O., cost-leadership, product differentiation considerations, selection of corporate strategies (integration, diversification, strategic alliances, mergers & acquisitions), strategic foresight (scenario planning, back casting), the four organisational capabilities that foster rapid adaptation, the transient advantage diagnostic, the wave of transient advantage, the B.C.G.'s Strategy Palette, new business paradigm strategies, design thinking and strategy development, the four creativityenhancing tools (contrast, combination, constraints and context), and the entrepreneurial strategy compass.
Altogether we have seen approximately 20 tools, methods, and approaches in class. In your assignment, you should include at least five of them (Tools that we have not seen in class are not counted in these five).
You can include these tools, methods, and approaches in your assignment in two ways. The first way is to include them by applying them in your strategic analysis. The second way to include them is by mentioning why you decided not to use them. This second option could be because they were not relevant to your analysis or because they were relevant but there were even more relevant tools/methods/approaches. In both cases you should explain the reasons why you decided not to use them in your analysis.
Note that the use of tools/methods/approached that we have not seen in class accounts for (only) a 5% of the assignment grade (see the rubric below).
- Your deliverables
You should produce a brief 4-to-6 pages paper (plus annexes) to be presented to the company's Executive Board, as in a consultancy assignment. You must structure your essay according to the following section headings.