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10 pages/β‰ˆ2750 words
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Style:
APA
Subject:
Business & Marketing
Type:
Term Paper
Language:
English (U.S.)
Document:
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Date:
Total cost:
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Topic:

Objective Planning for Startup: Marketing and Macro Challenges

Term Paper Instructions:

Strategic Marketing - Objective Planning for start-up blog
Questions:
1. You are responsible for planning the Marketing efforts for a start-up blog where the blogger will post about issues impacting small businesses, issues impacting consumers due to actions by big businesses, political issues the blogger agrees with or does not agree with and other controversial matters, as the blogger sees fit to include. The blog allows comments from visitors. You have a limited budget. There are no restrictions about using online or offline media. Your goal is to get the greatest results from the budget, methods, and tools you recommend.
You are required to
1) State your challenge
2) Define who you will reach with your efforts and how many people you will reach
3) Identify the marketing methods and tools you will use – including the costs for reaching the number of people you say you will reach
Project the results you will achieve and how you came up with the projection
4) Provide the rationale behind everything you decided, why it makes sense and why you should be given the funding to execute your plan
5) You are responsible for Blog Visitor Acquisition – getting people to visit, get involved in the dialogue and subscribe (no cost for a subscription) to the blog.
2. There is a guide in Excel attachment( "Guide 2 - Through Micro-segmentation") you need to meet all these requirements from that.
3. There are 7 sections you need to analysis for this assignments,
1) Macro Challenges 2) Macro SWOT. 3) Positioning. 4) Market segmentation 5) Segment profiles. 6) Micro Challenges. 7) Micro SWOTs
Make sure the guides are all in the Excel sheet"Guide 2 - Through Micro-segmentation"" , please include all the clear details to meet those requirements.
I just post an example of the "Example of Objective Planning" in the attachments which you might could find some help for this section.

Please do this correctly.
NEED TO SUMBIT ON THE Turnitin. Will check similarity.
Submission will be sent to Turnitin to be electronically reviewed for plagiarism.
Make sure you did your own work, use your own language to answer all the questions

Term Paper Sample Content Preview:

Strategic Marketing - Objective Planning for Startup
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Institution
Due Date
Strategic Marketing - Objective Planning for Startup
Introduction
Digital marketing refers to the aspect of marketing alongside publicity of services, products alongside facilities of an organization through the use of the digital platform. The aspect of digital marketing strategy provides a channel of strategy that focuses on customer behaviors. The focus on planning digital marketing provides an innovative and creative marketing management model applicable to different businesses. This is done to enhance the level of business growth. Digital marketing planning comprises various major stages that include; opportunity, strategy alongside the action. The digital marketing structure should consider making a summary and assessing the marketing alongside sales opportunities in the initial stages. This should be followed by generating a planned digital platform that provides room for re-evaluation of various digital schemes. Finally, it involves setting appropriate action through budget measurement alongside applicable management systems (Armstrong et al., 2016).
Marketing Challenges
Various impediments could easily hinder the growth and development of such a blog company startup within the digital platform. Therefore, the company must resolve such issues to ensure the achievement of the organization's mission. The increase in the level of mobile phone ownership has given rise to numerous mobile phone applications that facilitate the delivery of healthcare services within various remote regions (Virtanen et al., 2017). These applications have ensured that the process overcomes the traditional challenges presented by scarce resources as well as under-developed local infrastructure. The quality of internet service provision in developing countries always seems unreliable. The network can be erratic or sometimes absent in certain remote regions. The Internet network may not be available in some remote areas. Thus, the use of smartphone-based applications may be redundant in these populations.
Digital platforms leverage the distribution of information from providers to a large consumer population quickly. However, for successful adoption, the information itself needs to be relevant, understandable by the population, in the language of their choice, specific to the needs of the population, and to be delivered to them on time (Ruggieri et al., 2018). Suitable language literacy is thus necessary for the population to benefit from the blogs. As taken from this study, this will be considered a combination of the preferred language and the level of its understanding in terms of proficiency in reading, writing, speaking, and listening by our study population (Wiesenberg et al., 2020).
Target population
The blog startup will target mostly college-going students within the region. The age group, in this case, is between 18 and 35 years. The business plans to reach a total of a hundred thousand youths by the end of the second year. The various digital technologies that will be applicable in this case include SEO, display advertising, influencer marketing, social media, and e-commerce marketing tools which are the components of digital marketing...
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