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11 pages/≈3025 words
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APA
Subject:
Management
Type:
Research Proposal
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English (U.S.)
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Topic:

Research Proposal About Urban Art

Research Proposal Instructions:

This research proposal is used to apply for a PhD in cultural industry research, which can also be said to be cultural management.
The school pays more attention to three aspects: creativity and cultural production, cultural consumption and cultural brands, cultural intermediary and cultural trade
I tend to study cultural consumption and cultural branding, but because I have no research proposal writing experience, I don’t know how to make the topic.
In terms of my interests, I tend to prefer proposals to urban art or contemporary art(choose one of these two,maybe urban art is better). These two art forms are currently very popular in China, and more and more galleries and art museums have held many exhibitions of these categories. I think maybe we can study the reasons for urban art or contemporary art, why it is more and more recognized and purchased, its marketing methods, brand influence, strategy... and its influence on young Chinese consumers, and think about the future development direction.
But because I have no experience in writing research proposals, I may need you to help me grasp the direction and make a specific topic. There will be an interview for this thesis later, so although it is studying some popular art industries, please stay academic.
the words need to more than 3000 words with APA style

Research Proposal Sample Content Preview:

Research Proposal About Urban Art
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Chapter 1
Background
Introduction
Urban art relates to art that is made displayed in public, including various forms of street art such as graffiti. This form of art is more expressive, and artists may operate outside the intermediation of conventional exhibition institutions, including art museums and galleries. Art has cultural and monetary value, but sometimes art is also used as politics where there is the reframing of the peoples' experiences (Zheng, 2019). Urban art is more common in the west, especially graffiti, while in China, there is greater oversight from local administrations for artists to display and make artwork in public. Urban artists resist and collaborate with conventional exhibition institutions. These contradictions affect the competing interests in the public space to allow urban artists to express their ideas and oversee their works. Urban branding and marketing efforts mean that some urban artists become more popular as they can bypass exhibition institutions to reach audiences and need these institutions for their works to be taken seriously.
Urban art focuses on the art of popular expression, urban experiences or lifestyles, and imagination. Still, this art is not necessarily accepted in the public spaces among those who see no value in the art. Despite this, urban art is increasingly popular in China, that there are various exhibitions of the art form in galleries and art museums. While Chinese art is often associated with landscape paintings and Ming vases, urban art in china explores different themes and ideas in a modern world. Nonetheless, there has only been slow growth in museums, public art galleries and auction houses, expositions when compared to the west. Still, there is increased demand for urban art in big cities like Beijing and Shanghai, while there is the clamor for an independent art scene that has less influence in Hong Kong.
Urban art as an expressive form
A focus on how artists explore urban landscapes and spaces can provide insights on their understanding of art and attitudes about visual expressions Street art and contemporary graffiti have not received much attention like in the west, yet, it is distinct and specific to Chinese urban public spaces (Valjakka, 2015 a). Typically, urban art is increased without institutional support, but it is broader than street art and mural art as it includes photography (Valjakka, 2015 b). However, there is an increased number of authorized or commissioned street artworks in China, partly reflecting political messages. In the past, Chinese authorities were more cautious in authorizing urban art that appeared subversive but now tolerates different art forms that are not overly crucial of the government or political commentary (Montefiore, 2014).
Branding
Urban art not only emphasizes self-expression, but it is also now used in branding cities, while branding and marketing strategies influence how people perceive art. This form of art is used to promote the urban public space at a time when there is greater interest in the art, the development of a ready market, and recognition of professional artists (Campos & Sequeira, 2020). This artistic movement ...
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