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Business & Marketing
Research Proposal
English (U.S.)
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Research Report: Aircraft Design Development (Research Proposal Sample)


For the research question and hypotheses you developed in your Literature Review assignment, write a report outlining the type data you would collect, how you would collect it, and how you would analyze it. In this activity you will create a report that has the following paragraphs taken from Report 3 on page 374 of the Sekaran and Bougie text: Study Design, Population and Sample, Variables and Measures, Data Collection Methods, and Data Analysis Methods. You will turn in this assignment in Module 9. See additional attachment (example), P374, P375, P376, and P377.


The primary purpose of this is to give you experience in determining appropriate research methods to be used with the research question and hypotheses you have posed and with the type data you would need to collect to answer your question. Your report must contain the sections indicated in the previous paragraph, and APA formatting standards must be followed throughout. The paper does not have to be lengthy; perhaps 750 to 1500 words

Research Report: Aircraft Design Development
Course title:
Research Report: Aircraft Design Development
Study Design
This is a qualitative study. Woods (2011) pointed out that qualitative study is used to explore issues, to understand phenomena and answer questions, and to make sense of unstructured data. Qualitative research highlights the significance of looking at variables within the natural setting (Key, 2008). In this research, qualitative design is selected since it will enable the researcher to exhaustively explore the issue; that is, whether today’s aircraft design development focuses on improving customer experience for passengers, and efficiencies for airlines such as fuel-efficiencies and efficiencies in terms of seat-capacities.
Population and Sample
The population for this research study comprises airline passengers and airline managers. Air travelers in four different cities will be asked questions relating to how the design of the airplane serves to improve their experience, comfort and satisfaction onboard. It is worth mentioning that several airlines have updated their aircrafts and others continue to update theirs to include such things as new galleys, satellite television and access to power for each passenger, LED cabin lighting, as well as in-seat video (James, 2006). Other features designed to improve customer satisfaction are more leg room, larger capacity overhead bins, new lavatory designs, as well as increased under-seat room for carryon luggage (Kollau, 2013).
Other than passengers, airline managers would also be interviewed. They would be asked questions with regard to the efficiency of airplanes. These would be managers in the following key airlines: Delta, JetBlue, U.S. Airways, British Airways, and American Airlines. A sample size of 25 people will take part in this research: 5 would be airline managers from the aforementioned airlines while 20 would be airline passengers. The 25 project participants will be selected through probability sampling as the airline passengers and airline managers who will be picked to participate will have the same probability of being selected. Probability sampling is advantageous as it assures that the sample is actually representative and the errors for the sampling can be estimated (Key, 2008).
Variables and Measures
Aircraft design: this is the independent variable (IV). This is an ordinal variable; the airline travelers would be asked how they rate the comfort of an aircraft on a scale of 1-7; a score of 1 means very uncomfortable and a score of 7 means very comfortable. Aircraft manufacturers are adding new, unique features inside the cabin...
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