Aspects Of Business Marketing

Research Report Proposal Student’s Name Institution Course Due Date INTERNAL MEMO RESEARCH REPORT PROPOSAL REF NO: 3/2019 TO: The Management FROM: DATE: SUBJECT: ASPECTS OF BUSINESS MARKETING Marketing aspects are very important in the organization because they will help align all the marketing resources of the company. Marketing is very important in the company because, the organization will be able to maintain a long lasting and its relationship with the consumers. Marketing is also very important in selling goods and services. There are four aspects of marketing namely; digital marketing, marketing research, retail marketing, corporate sales, branding and advertisement among others (Hult, 2011). For example a small organization can use digital marketing to advertise their products while a manufacturing company can prefer to use corporate sales. However a large consumer goods organization can decide to use all the four aspects to attain their goals in marketing. When it comes to corporate sales as an aspect of marketing, this aspect outlines all the best practices and processes that are supposed to be followed for efficient business to business sales. This aspects gives guidance to all the actives that are related to maintain strong and long-lasting business relationships with the consumers. Branding and advertising includes public relations, consumer behavior, branding of products and marketing communication (Sarin, 2013). Branding creates a different image of certain products in the minds of the consumers. On the other hand retail marketing ensures that all the marketing activities that are relate...