Jess Westerly at Kauflauf GMBH

Name
Professor
Course
Date
Jess Westerly (Kauflauf GmbH)
Westerly effectiveness at Kauflauf can be observed as partially successful and partially a fail. Successful as her proposal did make sense when compared to other competing companies. It is observed that the company itself lacked the infrastructure to support her proposal of targeting more client from the higher end. One of the responses for her memo states that her proposal was unrealistic at the time as Kauflaut lacked the capacity and infrastructure to handle a major increase in class 1 and 2 as suggested by her memo (Gabarro and Kaftan 11). Thus, had the company had the capacity then her proposal could have worked and she would have been effective. On the other hand, she seems to miss the point and when her plan failed the first time, she insisted on the same without first learning why it failed.
Her first attempt failed due to lack of knowledge. Westerly seems to focus more on economic factors leaving the most ...