Reverse Culture Shock Impacts Chinese Hospitality Industry

Your name Professor’s name Reverse culture shock impacts Chinese hospitality industry May 1, 2019 How reverse culture shock impacts Chinese hospitality industry Introduction Reverse cultural shock refers to impacts experiences by individuals who return home after a long period of time spent overseas because of assigned duties, education purposes or visits. Reverse cultural shock is caused by getting used to norms of the foreign land where by individuals fail to harness back their motherland traditions and customs. Victims of cultural shock have a negative correlation and they lead to decrease in service usage in their country. Over the past years, Chinese hospitality industry have been able to maintain cultural norms in offering friendly services, adhering to rules and respect following guests etiquette, considering guests satisfaction and follow of moral values. Due to advancement in technology and education, Chinese people have been moving out of the country for studies and various assigned duties. Objectives of this research are: 1 Ways in which reverse culture shock challenge Chinese international students who returned to work and the way to adjust. 2 Help Companies to understand international student group and seek the better way which can help company keep those students. Brief literature review Due to attractive and competitive business opportunities in china. Many youths are forced to seek foreign skill in hospitality and other fields with an aim of securing a good career in china. The study shows that more than 339700 Chinese students study abroad. Contrary, students who graduate from different schools in Australia, United States and United Kingdom fail to acquire a job because they lack adequate knowledge of current Chinese market, Chinese culture, and china’s management practices. Study indicates that a large number of Chinese international students are enrolled in tourism and hospitality courses. A big number of chines graduate return home after studies while the rest opt to stay abroad. There has been an increase in numbers of Chinese moving to study abroad in comparison to the data collected by ministry of education in china in comparison to year 2011where more than 45% of student choose to remain abroad. (Ministry of education of People’s Republic of China, 2011). Chinese graduates attitude towards hospitality industry in china is into a contrary view with that of hotel managers thus making it difficult for an international Chinese graduate to secure a job rhyming with their field of study in china. Many international students are overwhelmed with adjusts to mild cultural differences while a less number put efforts in hiding their discomfort and ability to adapt quickly. This creates a confusion which later worsens after home return due to cultural shock that hits back. Study indicates that children and adolescents are mostly affected by reverse cultural shock (Gullahorn and Gullahorn, 1963, Stelling, 1991, Werkman, 1980). Cultural shock appears in two categories which include: the breadth of difference between the two cultures and victims personal traits. When the distances between home and foreign culture is big students are more prone to discomfort and problems in social interactions. A student might be ...