Utilizing Ocean Fibers to Promote Sustainable Fashion Among the Z-Generation

Utilizing Ocean Fibers to Promote Sustainable Fashion Among the Z-Generation
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The environmental impact of traditional fashion
The fashion industry is notoriously unsustainable. As one of the largest polluters in the world, it contributes significantly to global environmental problems. The industry's water consumption is one of the most significant issues, as vast quantities of water are used in textile production, dyeing, and finishing processes. The industry also emits large amounts of greenhouse gases through clothing production, transportation, and disposal. Toxic chemicals are another significant problem (Rouch, 7-10). The fashion industry uses various harmful substances such as dyes, bleaches, and solvents to produce clothes. These chemicals often end up in waterways, which can be toxic to humans and aquatic life. Synthetic materials are a vital contributor to the industry's environmental problems. Synthetic fabrics like polyester, nylon, and acrylic are made from petrochemicals, which are not biodegradable (Rouch, 12). As a result, clothes made from these materials can persist in the environment for hundreds of years. Additionally, when synthetic fabrics are washed, they release tiny plastic microfibers into the water, further contributing to water pollution.
The sustainable fashion application
中间可以衔接一个板块，时尚行业对于可持续发展的措施（材质创新，供应链优化等等，然后举例一些时尚品牌对于这些举措的具体例子）
Many fashion brands are taking measures to reduce their environmental impact, from utilizing innovative sustainable materials to optimizing their supply chains and reducing their environmental footprint (Gazzola et al., 3). For example, Patagonia, a leading outdoor clothing brand, has used recycled polyester for over 20 years. Additionally, they work with their suppliers to use fewer chemicals and reduce water consumption during production. Other brands, such as Stella McCartney, are taking a similar approach. McCartney is a long-time advocate for sustainable fashion and uses eco-friendly materials like organic cotton, hemp, and recycled polyester in her collections. Additionally, her brand has partnered with sustainable textile innovators to explore new materials like biodegradable silk and mushroom leather. Sportswear giant Adidas has partnered with Parley for the Oceans to recycle ocean plastic into new clothing and footwear. Likewise, H&M has committed to using only recycled or sustainably sourced materials by 2030. Some brands are also changing their supply chains, sourcing from suppliers that adhere to sustainable practices and minimizing waste during production. For example, Pangaia, a sustainable fashion brand, uses seaweed fabric to create smart clothes that are sustainable and biodegradable. Other brands, like Cordura, produce eco-friendly fabrics that are durable and long-lasting. These are just a few examples of how fashion brands are taking steps to become more sustainable. By using eco-friendly materials, reducing waste, and streamlining their supply chains, they lead the way toward a more sustainable future for the fashion industry.
The Z-generation and sustainable fashion 我把genz提到前面来了
The Z-genera...