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Essay Available:
Pages:
11 pages/≈3025 words
Sources:
5 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 57.02
Topic:

Strategic Report on the Fashion Industry

Research Paper Instructions:

Writer Need to see first!

1. Go to see the Request briefing first--- Enterprise Pathway: Strategy Unit Element 1 t

2.Report draft are some information I found, I hope it can help you to finish the report.

3. I will write an outline, you can write a report based on the outline.

4.Suggestions on long-term strategy.

You can refer to my other paper, DIGITAL ATELIER With E-Commerce In China.

Dear writer，

I am studying fashion, so the report must talk about the fashion industry.

And the time only said only 12 hours, but I can give you 19 hours.

At least three of the following tools to express. 

And I already find some Information and reference, and you can see if it works or not.

https://sproutsocial.com/insights/data/content-benchmarks-2021/

https://www.suuchi.com/understanding-the-importance-of-supply-chain-analytics/

https://www.suuchi.com/can-direct-to-consumer-fix-fashions-broken-supply-chain/

https://www.suuchi.com/how-fashion-politics-is-transforming-the-circular-supply-chain/

file:///Users/xuezi/Downloads/Risk-proofing%20your%20global%20supply%20chain_%20(1).pdf

https://www.thebalancesmb.com/reducing-waste-in-the-supply-chain-2221088

https://searcherp.techtarget.com/definition/demand-planning

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/89919

https://author.baidu.com/home?from=bjh_article&app_id=1565176801499628

https://www.youtube.com/watch?v=ad-GuV6YIMI

Introduction:

1.idea: build a franchise system for brand collection stores, empower retail teaching staff with professional fashion skills, build a supply chain with a digital platform, and create a meta-universe in the fashion industry.

2. The sales performance of traditional physical stores is declining, and the retail industry needs to overcome challenges.

3.Fashion industry has serious pollution and waste of samples. Online resource integration is needed to reduce over-development.

Marketing

(Future/Challenge)

1.PESTLE Macro

(Covid-19 promotes online shopping and changes consumer shopping habits)

(Government policy: Promote the garment industry sustainability, smart factory (alibaba, rhino factory)

https://chinapotion.medium.com/alibaba-rolled-out-rhino-smart-manufacturing-platform-to-allow-merchants-to-produce-small-scale-7c4ba0933a24

2.Customer

1) Brand collection stores: Customers have diverse aesthetics, and it is difficult for a single-style brand to meet customer needs

2) Customers are more professional, and sales staff need to improve their professional skills

3.Competitive

SWOT clothing brand

1) VIP mode, door-to-door fittings / entertainment content posted on the official account

2) Online live broadcast

3) Sustainability

 

Strategy

Short-term plan: (1-3 years)

1. Offline brand collection stores set up a self-operated system, just like KFC's franchise model

2. Have our USP advantages, offline teaching and training, teach employees marketing skills, display and match.We have a team of training teachers who teach our employees every time. Can improve store performance

（I'm teaching staff fabric knowledge, 04/12/21）

Long-term plan: (3-5 years)

1. Looking for IT and digital talents, and co-founding online apparel supply chain channels. https://inf.news/en/economy/dc24efce9f31f1205c4e970f9d9c00d2.html

2. Meta universe/AI/virtual idol/AR game combined with clothing brand

3. Create experiential shopping

Risk

1. IT talents are hard to find

2. The initial investment is relatively large and may not be profitable

Conclusion

 

 

 

Research Paper Sample Content Preview:

Strategic Report
Student’s Name
Institutional Affiliation
Course Number and Name
Instructor
Date
Strategic Reports
Executive Summary
The fashion industry is one of the most diverse sectors in the world. Before creating a new fashion concept, the designers have to look into the different cultures, beliefs, trends, and inspirations. The fashion industry has the task of ensuring they move with the changing trends. The industry has specific brands that already dominate the market. Most people prefer working with known brands to new ones in the market. Since the first case of COVID-19 in China, the industry has experienced a lot of loss. Companies have been forced to close down, and the few that have survived are required to re-strategize to remain relevant in the new market.
The paper will create a strategic report that will introduce the new comeback product in the market. It will have an introduction that will give a short description of the product. It will also have a market analysis section that will use different tools to explore the state of the market, determining the opportunities the company has. Moreover, it will have a strategy section that will analyze the proposed strategy and its work. Finally, it will have a conclusion that summarizes the whole report.
Introduction
The fashion industry entails the production and marketing of fashion products. Destruction of one of the two areas means disorganizing the whole company. COVID-19 virus invention was a big hit to many organizations that depend on physical interaction to move. The fashion industry is among the most affected business sector because of its high dependency on physical stores. The industry faced a decline of over 20% in the challenging season. Different fashion lines had to close down in the last two years because they could no longer use the fashion runways to sell their products. About 7% of fashion companies have left the market either because they were bought by competitors or lack enough finances to run the business. A few organizations with a strong will to continue business is currently developing new marketing strategies. They are working day and night to penetrate the newly created opportunities.
Fashion companies have started adopting digital methods to ensure they get back to their feet. The organizations have been transiting from the physical market to the online marketing options. As we all know, dressing is necessary and cannot be ignored despite the situation. The market demand for fashion products will always be intact. COVID-19 did not temper the market demand; it only destroyed the marketing tools and strategies. The reduced physical contact pushes the management to think outside the box. The new company has four strategies that will help facilitate selling the company's new ladies classy dinner outfit collection.
First, the company will build a new franchise system for the brand collection stores. The franchise system will allow other people to invest in the company and open up new small stores with the brand. The system will be digital to enable easy tracking of the products in cash payments and credit sales. Each supplier will have a unique number that can identify them. Moreover, the company plans to e...
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