Research and Focus for the Study: Employee Centred Airlines

Employee Centered Culture
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Table of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc440302867 \h 3Focus for the study PAGEREF _Toc440302868 \h 4Project related literature summary PAGEREF _Toc440302869 \h 4Background PAGEREF _Toc440302870 \h 6United Airlines PAGEREF _Toc440302871 \h 6Customer dissatisfaction PAGEREF _Toc440302872 \h 9Dissatisfaction of employees at United Airlines PAGEREF _Toc440302873 \h 11Organizational culture PAGEREF _Toc440302874 \h 14Employee centered corporate culture PAGEREF _Toc440302875 \h 15Planned methodology PAGEREF _Toc440302876 \h 16United airlines creating employee centered corporate culture PAGEREF _Toc440302877 \h 16Schedule for completion PAGEREF _Toc440302878 \h 18Conclusion PAGEREF _Toc440302879 \h 18Bibliography PAGEREF _Toc440302880 \h 20
Introduction
In business the satisfaction of the customers for the services or the goods offered is of paramount important. Customer satisfaction is the key element that business managers go out of their way to invest in expensive proponents of the production systems as well as the distribution systems. It is also the same reason that companies invest in highly qualified teams, to make sure that they can deliver on the customer needs. One of the most crucial element to note about customer satisfaction is that, customer needs are constantly changing. Relative to the dynamic nature of the customer needs associated with the dynamic nature of the market, managers have to stay of the curve. Competition in the recent years has grown with a significant rate, as customers expect better and more refined services and goods (Carey, 2016). At the same time, the number of companies in the market that are willing to offer the customers what they need and even go an extra mile have also grown immensely. This means that every company is trying to please the customers in the best ways and strategies that they can come up with, for them to stay in business. It is no longer possible for businesses to offer the conventional services and goods to their clients and stay in the market, as chances of the competition offering quality and personified services are very high.
In the airline industry, competition is increasingly becoming and a real threat amid the ever increasing huddles associated with the legal framework guiding the industry. However, the most crucial element in the industry also remains to be the dynamic nature of the services demanded by the clients. Given that the industry is largely services oriented, airlines are forced to make sure that whatever services they offer along the chain of interaction with the clients is of the best quality (McGaw, 2015). This means that from the time the client is looking for the best flight path to take, their preferred airline to the time that they arrive at the destination, all the services offered along this chain have to be thoroughly polished to not only meet the industry standard, but also match the ever changing customer needs. As such, satisfying customers in the airline industry is not a onetime aspect, but something that has to be integrated in the company culture (Novikova, 2009).
Focus for the study
The study focuses on organizational culture as one of the most crucial element ...