Strategic Digital Marketing Plan Report for the Marketing Director of Worldwide eBikes

STRATEGIC DIGITAL MARKETING PLAN REPORT FOR THE MARKETING DIRECTOR OF WORLDWIDE EBIKES
Student’s Name
Course
Professor’s Name
University
City (State)
Date
Executive Summary
Worldwide eBikes could consider selling its products through online retail platforms such as Amazon and eBay and its website. It would allow it to reach a larger audience in Australia and increase sales. Additionally, the company could consider partnering with local online retailers to increase its presence in the market. Another strategy that Worldwide eBikes could consider is marketing its products through online content channels. It could involve creating videos and articles about electric bikes and how they can benefit people’s lives. This strategy would allow the company to reach a wider audience and increase awareness of its products.
Additionally, the company could work with marketing agencies to create targeted advertising campaigns that appeal to Australians. Overall, Worldwide eBikes has an opportunity to expand its business in Australia through online channels and social media platforms. By selling its products through online retailers and creating content about electric bikes, the company can reach a wider audience and promote its products more effectively. Additionally, targeted advertising campaigns could help drive sales growth.
Table of Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc105170757 \h 2Introduction PAGEREF _Toc105170758 \h 4a)Digital Market Opportunity PAGEREF _Toc105170759 \h 4b)Persona Research PAGEREF _Toc105170760 \h 7c)Short Term Market Impact PAGEREF _Toc105170761 \h 10d)Fiscal Oversight PAGEREF _Toc105170762 \h 13References PAGEREF _Toc105170763 \h 15
Introduction
Worldwide, eBikes is an established business while looking to expand into new markets. That is why the management of eBikes is concerned with recommendations based on a strategic digital marketing plan. The plan analyzes whether it would benefit the company to expand its business roots in Australia. The business hopes to sell the brand on both e-commerce and retail channels. For this purpose, industrial trends and keywords search is analyzed for digital market opportunity. Besides, the persona research is conducted along with short-term marketing tactics and fiscal oversights.
Digital Market Opportunity
Trends toward eBikes in Australia
E-bikes are electric bicycles that allow the rider to pedal and then provide a boost of power to assist them. It can be a great way to get around, especially for people who may not be able to ride a traditional bicycle. E-bikes are becoming more and more popular in Australia, with a trend toward connected e-bikes. It s is bikes that can connect to the internet and allow the rider to access information, such as the location of bike lanes, while they are riding. It can help riders avoid traffic congestion and find the best routes for their commute. There are many benefits to connected e-bikes, including environmental benefits. Connected e-bikes can help reduce the number of automobile trips made, positively impacting the environment (Markets & Markets 2021). Additionally, connected e-bikes can also provide a safe and efficient way to get around town.
Keyword ...