Sign In
Not register? Register Now!
Essay Available:
Pages:
15 pages/≈4125 words
Sources:
10 Sources
Level:
Harvard
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 77.76
Topic:

The impact of negative reports on luxury brands. Research Paper (Research Paper Sample)

Instructions:

A total of 3,500 words of extended research and 500 words of Project reflection should be written. Please be sure to follow the requirements on ppt. The format of the writing is on the Microsoft word. If you have any questions, please contact me.

source..
Content:


IMPACT OF NEGATIVE REPORT IN LUXURY BRANDS
By Student’s Name
Course code+name
Instructor’s name
University name
City, State
Date of submission
Research Background
According to a report filed by Bain & Co consultants, the global market of the luxurious good is worth about 200 billion dollars and characterized by a 4% increase annually. The luxury market is controlled by magnificent companies such as LVHM, PPR, and Richemont. The consumer’s behaviors towards luxurious commodities are highly sensitive such that maligning reviews and reports are likely to affect their demand negatively. In addition, the fact that luxurious commodities have abnormal demand curve, the changes in socioeconomic and demographic factors might affect their performance in the market in terms of sales. Negative reports also referred to as negative chatter is known to affect the performance of many luxurious brands. Between 67% and 74% of the influence of adverse rants tend to affect one or more commodity in the luxury industry (Åvall, 2017). The effect poses serious implications to a company’s revenue collection. A significance increase in adverse alarms over a particular brand is likely to lead to massive losses in sales revenue. Damaging reports affect external brands and models when these brands are leading in the market, originate from the same country or share the same nameplate (Åvall, 2017). The negative chatters are bad for luxurious commodities because they are costly and their acquisition is attached with a sense of prestige. Therefore, a slight damage to the reputation of a luxury commodity will affect its demand, since potential consumers’ will be unwilling to risk their money and prestige by spending on such a brand.

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • International Management Consultancy Report The City And State Where It Is Located
    Description: 1. An analysis of the company's strategic position 30 2. A set of recommendations to address the issues identified 15 3. An evidence-informed implementation strategy 25 4. A reflection on key learning from the module 10...
    11 pages/≈3025 words | 10 Sources | Harvard | Business & Marketing | Research Paper |
  • Report on Modelling the Concept and Origins of Transport Modelling
    Description: Describe the concept and origins of transport modelling and its use on transport planning and provision. You can focus on a specific modelling area...
    7 pages/≈1925 words | 10 Sources | Harvard | Business & Marketing | Research Paper |
  • Research and Focus for the Study: Employee Centred Airlines
    Description: Find the right balance between description and analysis. It is very important to note that description without analysis is not sufficient for this project. ...
    18 pages/≈4950 words | 15 Sources | Harvard | Business & Marketing | Research Paper |
HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!