PA501 Annotated Bibliography for Final Project. Research Paper

Annotated Bibliography on Public Relations as a strategic Activity in Enhancing Higher Education in the United Kingdom
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Annotated Bibliography on Public Relations as a strategic Activity in Enhancing Higher Education in the United Kingdom
Arcos, R., 2019. BETWEEN ACADEMIA AND NATIONAL SECURITY INTELLIGENCE IN THE EUROPEAN CONTEXT. The Routledge International Handbook of Universities, Security and Intelligence Studies.
The handbook from the author gives higher institutions a chance to think about collaborating with national security agencies around Europe, with countries like Spain as an example showing how strong these collaborations are essential in developing relations with the public. Arcos (2019) suggests that this collaboration is a catalyst in the academic world that was set to establish relationship building with academia and educational outreach by institutions going through a Central Intelligent Agency that came into existence in 1966, offering coordination of academic relations. According to the book, the author states that the primary aim of the partnerships is to build associations of the Agency and Academia world to strengthen and help institutions reach their full potential in Public Relations. For universities to keep PR as a tool, some of collaborated with intelligence agencies to help bridge the gap of communication between the institute and the stakeholders both internal and external to strengthen and maintain sustaining relationships.
Clevenger, M.R., MacGregor, C.J., Clevenger, M.R. and MacGregor, C.J., 2019. Long-term Business Agendas to Contribute to Society', Business and Corporation Engagement with Higher Education.
The book conjures behavioral aspects of corporate-higher education institutes relationships by concluding that various models and theories are there to address the corporate business world in the US and the American higher education system. The authors bring out precise approaches that are in the American higher education system that provides a holistic assessment of frameworks that help institutions to understand the expectations and motives of the corporate world, engaging in the American society as providing confirmation by the inter-administrative relations with advanced learning. Thus, the book delivers approaches that higher education creates relationships with businesses through attraction, maintenance, and motivations from the corporate system. According to the article it is seen that institutes consider public relations as a tactical tool through the frameworks that the authors suggested.
Nigussie, Z., 2019. A Comparative Study on the Organizational Communication and Public Relations Practices of Two Ethiopian Public Universities: Addis Ababa and Jijiga Universities (Doctoral dissertation, Addis Ababa University).
The article was precisely on a study that was carried on different generation universities to show how public relations practices and...