marketing unhealthy foods to children

Marketing unhealthy foods to children Name Lecturer Date Annotated bibliography Hunt D. & Scott V. (1986). A general theory of marketing ethics, Journal of Macro marketing 6(5):1-6. In this article, the authors provide a theoretical analysis of food marketing ethics. Instead of developing normative food marketing ethics, Vitell and Hunt offer descriptive account of the process of making decisions in food marketing and the relevant ethical content to children. Although the article is not particularly focused on the food industry, it provides a philosophical severity analysis of food marketing ethics that can be used in the food industry. The authors assert in their article that the practices of food marketing raise political and ethical questions that relate to individual freedom, veracity of marketing claims and individual and corporate responsibility, as well as the role of the government. These concerns are elevated in the context of unhealthy food marketing to children. The article explains that food marketing involves many disciplines cutting across nutrition, public health, marketing, law and sociology. Rousseau, S. (2012). Food Media: Celebrity Chefs and the Politics of Everyday Interference. London, UK: Berg This book addressed elements of marketing unhealthy foods to children. From the perspective of obesity epidemic, the author examines the growing influence of celebrity chefs in the children`s daily consumption practices. Rousseau asserts that the marketing strategies mislead children on their choice of fast foods. The authors go ahead to argue that the existing threat of obesity transforms celebrity chefs to political and social guides from entertainers on how to prepare, think about, and eat food. Rousseau has also examined media representation of food and has given an analysis of the relationship between the children, their embodiment, and food. The author also provides vital surveys on critical themes in cultural and social studies of food identity and practices. Even though this book is highly associated with mainly fast food industry critiques, the author shows values that the fast food marketing practices represent for the society and individual children. Jones P., Daphne C. & Hillier D. (2007). Marketing and corporate social responsibility within food stores, British Food Journal, 109(8): 582 - 93. Daphne, Jones and Hillier examine the relationship between marketing and corporate social responsibility (CSR) in the United Kingdom. The authors have provided a review of the evaluation and literature of current food marketing practices that sell unhealthy food to chil...