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Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
2 Sources
Style:
APA
Subject:
Health, Medicine, Nursing
Type:
Research Paper
Language:
English (U.S.)
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MS Word
Date:
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Topic:

SWOT Analysis of Theranos

Research Paper Instructions:

Find a company of interest to you that has gone under or had extensive negative media attention due to unethical decisions (e.g. data privacy mishandling, financial improprieties, denials of service to people from different cultures, responding to protests, other social injustices, etc.). You may know of a prominent organization in your field, or there may be a "notorious" organization in your region that you would like to examine more deeply. Choose one that has enough information in the public domain for you to be able to conduct your SWOT. Use credible media sources on the organization. Then supplement these with your discipline’s code of ethics and at least one scholarly peer-reviewed article from the Excelsior LibraryLinks to an external site. (required) on the ethical issue represented to provide an evidence-based analysis.
Select three to five of each of the strengths, weaknesses, opportunities, and threats. Do not exceed five in any one category.
Once you have completed the actual SWOT Analysis, provide a one-paragraph analysis summary that describes the main findings of your SWOT Analysis. Then add a 2-3 paragraph recommendation for how the organization could have leveraged the strengths and opportunities to choose a different decision—one that might abide more strongly to your discipline’s code of ethics.
Your SWOT Analysis should be two to three pages, not including your title and reference pages. Please use current APA standards in all aspects of your SWOT Analysis assignment. Be sure to credit the sources you use to support your SWOT using both in-text citations and a reference page. Before submitting, carefully review your Turnitin report and make any needed changes, just as you did in Module
This assignment uses Turnitin.

Research Paper Sample Content Preview:

SWOT Analysis of Theranos
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SWOT Analysis of Theranos
Introduction
Theranos was a health technology company founded in 2003 by Elizabeth Holmes and Sunny Balwani. It was a revolutionary concept to make laboratory tests more accessible and affordable for everyone. The company claimed that its technology could diagnose a wide range of diseases from a single drop of blood (Straker et al., 2021). The company was valued at $9 billion in 2015, but its ambitious claims were proven to be false. This essay will explore the strengths, weaknesses, opportunities, and threats of Theranos and provide a summary of the findings. It will also provide three recommendations for how the organization could have leveraged its strengths and opportunities to make more ethical decisions.
SWOT Analysis of Theranos
Strengths
Theranos had a number of strengths that made it attractive to investors and consumers alike. Its pioneering technology allowed for a single drop of blood to be used for multiple tests, creating a simpler and more cost-effective way to conduct blood tests. In addition, the company promised more cost-effective healthcare solutions, and was founded by a highly experienced and knowledgeable management team (Straker et al., 2021). This drew the attention of high-profile investors such as Rupert Murdoch, Oracle’s Larry Ellison, and Google’s Eric Schmidt.
Weaknesses
The company was shut down due to a number of issues. Chief among these issues was their lack of transparency regarding their technology and operations. This led to unreliable partnerships and inaccurate results in terms of the performance of their technology (McGinn, 2022). Reuters reported on the company's lack of transparency, citing a lawsuit accusing the company of misleading investors. Additionally, the company was found to have violated numerous regulatory guidelines which ultimately led to its shutdown. CNN reported on the company's failure to properly regulate its lab testing, which led to inaccurate results and potential harm to patients.
Opportunities
Theranos had a number of opportunities that it could have pursued to further its success. To start, the company could have worked to expand its services into new markets and geographies, leveraging its partnerships with other companies to increase its customer base (McGinn, 2022). Additionally, the company could have worked to increase transparency and improve customer confidence in its services, as well as improving its technology to ensure more accurate results. These opportunities could have helped the company to achieve greater success and customer satisfaction.
Threats
Theranos faced a plethora of threats which ultimately led to its closure. The company faced intense regulatory scrutiny due to its lack of transparency and inaccurate results which heavily impacted its public perception (Straker et al., 2021). Additionally, Theranos faced stiff competition from oth...
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