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Essay Available:
Pages:
6 pages/β‰ˆ1650 words
Sources:
5 Sources
Style:
APA
Subject:
Communications & Media
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 32.08
Topic:

Importance of Usability

Research Paper Instructions:

This assignment is for you to write a few sections of your final paper, mainly the introduction and one literature review section of it. The purpose of this assignment is to get you to start writing your final paper, and for me to be able to provide some initial feedback for you on these sections of your paper. This paper should be around 5-7 pages.
The current assignment is for you to write a few sections of your final paper, mainly the introduction and one literature review section of it. The purpose of this assignment is to get you to start writing your final paper, and for me to be able to provide some initial feedback for you on these sections of your paper. This paper should be around 5-7 pages.
Introduction: Your paper should begin with a short introduction that explains why the topic you have chosen is important and interesting and forecasts the main argument of the paper. Your introduction should also provide a clear roadmap of what you will present in your paper.
Literature Review: The current assignment should showcase ONE of the sections of your literature review as it is described here:
The main body of your paper should be organized conceptually using APA heading styles. Include at least three sections with three or four studies in each section. Each section should have a key point, argument, or finding that is supported by the studies you choose. Refer back to your final paper outline to keep your ideas organized. Make sure each section has a brief introduction and conclusion that summarizes the main findings in that section.
For each study that you include, provide a thorough description about how the study was conducted and then give the results of the study. Be sure to link the main finding to the key point of that section. Make sure you use transitions between studies to show how they relate to each other.
Analysis/Recommendations: The final section of your paper should be a summary of the literature you reviewed. What do we know about your topic based on the literature taken as a whole? Discuss the implications of the research and findings for communication practitioners working in this topic area. Based on what we know, what would you recommend as action steps that communication practitioners can use to improve the situation? What would you say to someone who is working in this area? For the purposes of THIS paper, please provide some initial conclusions from your literature review; enough to give me a general idea of what types of main points you plan to address in your analysis section.
Your assignment should include:
APA style title page
Main text
Reference list

Research Paper Sample Content Preview:

Importance of Usability
I. Introduction                                     
Usability is influential in website success because it influences user-friendliness, competitiveness, and survival. According to Weichbroth (2020), the usability of a website or a web application determines its success or failure because users judge a website based on its ease of use and establish whether it is a good website. Based on their findings, they decide whether they would frequently visit it or not. The aim of this paper is to explore the literature on website usability. The focus will be mainly on three key areas: Web usability and customers' (users') trust and credibility, web usability and user satisfaction, and web usability and purchase and repurchase intentions. The paper will also provide analysis, recommendation, and conclusion for practitioners based on the findings from the literature review.
II. Body
Website usability is essential not only to users but also to businesses that run/own websites. Literature reveals that website usability allows users to efficiently and effectively achieve their goals with ease (Weichbroth, 2020). It also promotes the website's success from a developer/ business perspective because the information on the website can be accessed easily by users (Sparks, 2019), who are the target of any website.
A. Usability Enhances Trust and Credibility
Websites are paramount in connecting customers and businesses. However, websites must be trustworthy and credible to ensure that visitors become customers. Users need to know that the information shared on the website is credible and trustworthy, and businesses must enhance this trust and credibility. One way of developing trust and credibility among website visitors is through usability. Existing literature reveals that website usability improves users' trust in a website and its perceived credibility.
Akhmedova et al. (2021) conducted a study investigating the factors that promote trust and credibility in the sharing economy and how these factors combine to ensure website visitors become loyal customers. The sharing economy relies heavily on trust because the service providers and customers usually do not know each other prior to the transaction. Akhmedova et al. (2021) used a qualitative comparative analysis methodology to conduct the study. The authors collected data through an online platform from participants from the United Kingdom, Australia, United States, Spain, Germany, and the Netherlands. Their study revealed some of the antecedents of website trust and credibility among the sharing economy users. They include perceived website usability and website quality. Specifically, the authors found that the website facilitates both interpersonal and platform trust antecedents in the sharing economy. The success of the sharing economy is influenced by users' ability to trust both the platform and the peer service providers. The results indicate that web usability is a determinant of trust in both the platform and the service providers. They suggest that website usability plays an instrumental role in building and enhancing trust among users in the sharing econom...
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