Dynamic Shifts in Broadcast Television Media Consumption Pattern

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Abstract
The study’s purpose is to investigate changes in television media consumption patterns and their implications for advertising and employment. The primary research approaches used by the researcher were systematic review and meta-analysis. The relevant literature was thoroughly acquired, sorted, and evaluated. The study found that television media consumption has evolved, influenced by viewers’ changing preferences, technical improvements, and the growth of digital platforms. This shift has presented advertisers with both obstacles and possibilities. Traditional advertisers are challenged to create more interesting and unique content. On the other hand, it provides an opportunity, particularly for those using internet platforms.
Keywords: television media consumption, advertisements, traditional media, emerging roles
Table of Contents
Introduction……………………………………………………………………………………….4
Research Strategy…………………………………………………………………………………6
Literature Review………………………………………………………………………………...10
Discussion and Conclusion ……………………….……………………………………………..20
Introduction
Television watching is changing greatly because of new technology and what people like to watch. (Bhavsar, 2018; Twenge et al., 2019) Watching TV shows online through websites makes them think a lot. It needs careful study of the wide range and deep effect it has on advertising plans as well as different jobs within the media world. This research wants to deeply study the results of people using media differently over time. It looks at how it affects marketing strategies, jobs, and complex ideas about the day-to-day use of social media or other platforms by individuals. The study tries to show in a bright way the big effects of changing how people watch TV and use online services by looking at different things linked with these changes.
This study wants to find out how much watching TV and using online services affect the different ways people use media. The person who studies wants to understand all the changes happening in how people get jobs. They want to figure out why ads are important for making new job chances happen. The researcher will focus on the changing media scene and explore different job o...