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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Turquoise Mountain Competitive Analysis

Research Paper Instructions:

I'm doing a project for the organization called Turquoise Mountain, to help them increase public awareness and earn money. Help me do the Competitive Analysis, no need to do everything down here just pick a few you think is important:
1. Identify Competitors
2. Research Competitors
3. Analyze Brand Image
4. Evaluate Differentiation
5. Examine Customer Experiences
6. Assess Marketing Strategies
7. Consider Pricing Strategies
8. Identify Market Trends
9. SWOT Analysis

Research Paper Sample Content Preview:

Turquoise Mountain
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
Turquoise Mountain
Brand Image
His Majesty King Charles III opened Turquoise Mountain in 2006. The primary objective of this organization was to revive traditional crafts and historic areas, provide skills and education, and create jobs (Turquoise Mountain, n.d.). For the years that Turquoise Mountain has been operational, little effort has been made to market its products and services. Welfare Association and The Art of Living Foundation are the two primary competitors of Turquoise Mountain that have built renowned brand images by using social media platforms.
Customer Experiences
Turquoise Mountain has numerous positive reviews from its customers. The majority of individuals who visit this organization say that it is a beautiful place to be, and they enjoy it. Turquoise Mountain protects the communities and heritage at risk. Additionally, Welfare Association and The Art of Living Foundation offer high-quality products and have positive reviews as well. However, since these competitors have social media presence, they are likely to benefit from referrals due to positive testimonials.
Marketing Strategies
The Art of Living Foundation and Welfare Association use affiliate marketing programs to reach its target customers. On the cont...
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