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Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
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MS Word
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Total cost:
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Topic:

Technology lifecycle model for the new product – vertical-axis wind turbine (AAS CAPSTONE ASSIG)

Research Paper Instructions:

Overview of the technology selected

Ideation process for vertical-axis wind turbine technology and the alternative concepts considered


 

The focus on the third part of this project is to write a 3 page (350 words per page) paper in APA format addressing the following topics below for the new technology or application selected in the previous written assignments. You should also include as part of this paper any acknowledgements and resources used (e.g., websites, textbooks, articles). Each written assignment should include four or more references. See below for questions: •Develop and describe a technology lifecycle model (including the time and cost of development, the amount of time to recover the cost, and return on investment (profit) based on the development costs and risks) and/or product lifecycle model (including timing, marketing measures, and costs associated with the life of a product) for the new technology or application •The acceptance process as it relates to the technology or product lifecycle. Note: Please see attachments for references from ASS 1 and 2, needs to be based and related on the selected technology

Research Paper Sample Content Preview:
Assignment 3
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Assignment 3
Technology lifecycle model for the new product – vertical-axis wind turbine (VAWT)
The life of a product is typically considered to start when it is made available to the target customer. A product’s life comes to an end when the manufacturer ceases manufacturing it, or does not support the product anymore. The product life cycle for VAWT describes the phases of the product from when it is launched to when it is discontinued, that is, the time period over which the product is developed, brought to the marketplace and finally removed from the marketplace. The phases that can be used in describing the lifecycle of the new product include: introduction, growth, maturity and decline. It is of note that in the initial parts of the product lifecycle, the costs incurred to promote the product might be larger in relation to the revenue that the product will be bringing in (Gunendran & Young, 2010). Nonetheless, this VAWT new product will be marketed effectively and it is expected to be successful. This will in turn make the product become more and more profitable during the succeeding phases of Growth and Maturity.
Introduction phase: during this stage, price penetration strategy will be adopted. This product will be priced rather low, at $300 per product, in order to encourage widespread adoption and market penetration. In this first stage, branding, Quality level and intellectual property and protections will be obtained in order to stimulate purchasers to purchase the product. The new VAWT product is under more consideration, since first impression is the last impression. Given that this phase will require heavy advertising so as to encourage widespread adoption and market penetration, it is expected to cost $60,000, funds that will be used in advertising and promotional activities. This initial stage is expected to last for 6 months.
Growth phase: at this stag...
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