Strategic Marketing: Objective Planning for ShopNiche
Strategic Marketing - ShopNiche Objective Planning .
ShopNiche is a company you create.
Do the objective planning for the company you assign already - ShopNiche . (Online Shopping Site for a variety of consumer products which is a service) as order " 00121507" company you did before.
There is a guide in Excel attachment( "Guide 2 - Through Micro-segmentation") you need to meet all these requirements from that.
There are 7 sections you need to analysis for this assignments,
1) Macro Challenges 2) Macro SWOT. 3) Positioning. 4) Market segmentation 5) Segment profiles. 6) Micro Challenges. 7) Micro SWOTs
There are several attachments you might found help to write your papers
1) Macro Challenges : 2 attachments (Challenges, Goals and Objectives&Macro Challenges)
2) Macro SWOT. : 3 attachments (Note re Opportunities and Threats& SWOT Analysis doc & SWOT Analysis pdf)
3) Positioning. 2 attachments( Positioning doc & Positioning pdf)
NEED TO SUMBIT ON THE Turnitin. Will check similarity.
Submission will be sent to Turnitin to be electronically reviewed for plagiarism.
Make sure you did your own work, use your own language to answer all the questions
4) Market segmentation 4 attachments(Market segmentation doc & Market segmentation pdf & Marketing to Business Customers pdf & Segmentation Cheat Sheet)
5) Segment profiles. Do yourself
6) Micro Challenges. Do your self
7) Micro SWOTs. Do your self
Make sure the guides are all in the Excel sheet, please include all the requirements.
NEED TO SUMBIT ON THE Turnitin. Will check similarity.
Submission will be sent to Turnitin to be electronically reviewed for plagiarism.
Make sure you did your own work, use your own language to answer all the questions
ShopNiche Objective Planning
Your Name
Subject and Section
Professor’s Name Date
Table of Contents & Figures
Table of Contents
Introduction………………………………………………………………………………..4
Body……………………………………………………………………………………….4
Macrochallenges……………………………………………………………………...4
Platform Development…………………………………………………………...4
Organizational Structure…………………………………………………………5
Logistical Processes……………………………………………………………...6
Consumer Base Increase…………………………………………………………6
Macro-SWOTS……………………………………………………………………….6
Strengths…………………………………………………………………………7
Weaknesses………………………………………………………………………8
Opportunities……………………………………………………………………..8
Threats……………………………………………………………………………9
Positioning……………………………………………………………………………9
Positioning Statement…………………………………&hell...
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