Promotion Research Papper

Unit VI Research Paper
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in
order to influence customers’ attitudes and behaviors.
Select one industry from the list below, and conduct research about strategies that companies in the industry use to
promote their products or services. In your report, include communication channels the companies use. What are their
promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare
and contrast promotion strategies between a couple companies in the industry.
Please select one of the industries listed below, and search for information about the promotion strategies of a couple
companies in the industry.
 Soft drink
 Fast food
 Snack
 Hotel
 Restaurant chain
 Cell phone
 Computer tablet
 Banking
 Insurance
 Automobile
 Airline
 Entertainment
 Magazine
 Hair products
 Cosmetics
 Personal care products
 Dental care products
 Medicine
 Department store
BBA 3201, Principles of Marketing 4
The Research Paper you submit must meet the following requirements:
 Tell briefly about the industry and companies in the industry
 Be at least two pages in length.
 Identify the main topic/question related to Chapter 13
 Use APA style for citing paraphrased and quoted material
Format your paper using APA style. Use your own words, and include citations and references as needed to avoid
plagiarism.
APA Guidelines
CSU requires that students use the APA style for papers and projects. Therefore, the APA rules for formatting, quoting,
paraphrasing, citing, and listing of sources are to be followed. A document titled “APA Guidelines Summary” is available
for you to download from the APA Guide Link, found in the Learning Resources area of the myCSU Student Portal. It may
also be accessed from the Student Resources link on the Course Menu. This document provides links to several internet
sites that provide comprehensive information on APA formatting, including examples and sample papers.
Blackboard Grading Rubrics
Assignment Rubrics
One or more assignments in this course utilizes a Blackboard Grading Rubric. A rubric is a tool that lists evaluation
criteria and can help you organize your efforts to meet the requirements of an assignment. Your professor will use the
Blackboard Grading Rubric to assign points and provide feedback for the assignment.
You are encouraged to view the assignment rubric before submitting your work. This will allow you to review the
evaluation criteria as you prepare your assignments. You may access the rubric in “My Grades” through the “Tools”
button in your course menu. Click the “View Rubric” link to see the evaluation criteria for the assignment. Upon receiving
your assignment grade, you may view your grade breakdown and feedback in the rubric.
CSU Grading Rubric for Papers/Projects
The course papers will be graded based on the CSU Grading Rubric for all types of papers. In addition, all papers will be
submitted for electronic evaluation to rule out plagiarism. Course projects will contain project specific grading criteria
defined in the project directions. To view the rubric, click the Academic Policies link on the Course Menu, or by accessing
the CSU Grading Rubric link, found in the Learning Resources area of the myCSU Student Portal