Packaging Waste in Focus: A Market Research Brief on Sustainable Solutions

about packaging waste
Object: To demonstrate market research capabilities and constructive feedback provision by applying design thinking principles and innovation concepts to develop environmentally sustainable business solutions. You will create individually a market insights brief with relevant insights for your team project and a provide detailed feedback to three other teams based on their executive summaries.
This assignment encourages students to apply design thinking principles to real-world international green business challenges while fostering market research, critical thinking, and design thinking for innovation skills.
Market Research One-Page Brief
The document should be concise but provide essential information to guide innovation. Here's what you should include in such a brief, all except appendices on one page(!):
Title: A clear and concise title that reflects the focus of the research, such as "Market Research Brief: Designing Greener Businesses.
Objective: A brief statement of the research objective or problem statement. This should clarify the purpose of the research, such as understanding market trends related to sustainable and eco-friendly business practices.
Key Insights: Summarize your market research's most significant insights or findings. Highlight trends, challenges, or opportunities related to sustainable and eco-friendly business models.
Customer Needs: Briefly outline the needs and preferences of customers or consumers about environmentally friendly products or services. This can include factors like eco-consciousness, product preferences, and price sensitivity.
Competitive Landscape: Provide a snapshot of the competitive landscape for green businesses. Mention key players, their offerings, and any gaps or opportunities you've identified.
Innovation Potential: Discuss potential areas for innovation in greener business practices. This could include product design, supply chain sustainability, waste reduction, or renewable energy integration.
Recommendations: Offer high-level suggestions or directions for innovation based on your research. What should businesses consider when designing greener operations or products?
Visuals: Incorporate visuals like charts, graphs, or images if they can help convey essential information more effectively within the one-page format.
Key Metrics: If relevant, include key performance metrics or indicators businesses should track when implementing greener strategies.
Contact Information: Provide your contact information (name and email) if there are questions or further discussions regarding your brief.
Appendices (in addition to one-page brief):
Data Sources & References: Include any references to external sources used in your research. Mention the sources of your research data, such as industry reports, surveys, interviews, or secondary research. Provide credibility to your insights.
If supplementary materials, data tables, or detailed research findings support your brief, include them in an appendix.
Remember that brevity is essential when condensing market research into a one-page brief. Focus on the most critical insights and recommendations that can guide greener businesses' design thinking and innovation process.