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Effective use of IT in Target Corporation logistical operations (Research Paper Sample)

Assignment: Welcome to the fourth SLP of the course. For this SLP take a look at how your organization uses IT in its logistics operations and then in a 2-3 page paper answer the following question. Does the organization (Target) use IT effectively in its logistical operations? Assignment Expectations: Be sure to discuss in detail in appropriate depth and breadth. The paper should be 2 - 3 pages. Submit your assignment to CourseNet for grading by the end of this module. Use the same format as your module one paper. source..
Running head: MARKETING
Effective use of IT in Target Corporation logistical operations
Effective use of IT in Target Corporation logistical operations
Logistical operations in an organization are complicated processes. The integration of information technology and logistics aids greatly in the requisite procedures. These processes are incorporated in the IT strategy to streamline the operations related with logistics in an organization (Lewis & Talalayevsky, 1997). The end result is an organization which enjoys enhanced productivity and flexibility to meet the market demand as dictated by buyers.
The aim of logistics in Target Corporation is to link the consumers, channels of distribution, development of raw materials in the production process, and procurements requirements so as to meet consumer expectations are adequately met. Logistics aim to harmonize all these operations at a cost that beats all competition into a submission. Information technology is crucial if an organization is to continue being profitable (OECD, 2002).
In today’s market, the consumer has a lot of influence on how logistical operations are conducted. Enhancement of customer satisfaction level is paramount to an organizations success. This has been a major contributor to the integration of logistical operations with the IT strategy. Retailers are encouraged by the logistics department to install electronic data interchanges. This can be advantageous as an improved link between t...
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